Our most advanced Art TV blurs the lines between showpiece and entertainment for art and movie lovers alike. The modern, slim-bezel frame, matte screen and wireless connection allow you to create a clutter-free gallery experience at home, featuring a selection of world-renowned artwork. Whether you're beholding a masterpiece or curling up to watch your favorite movie, enjoy spectacular, 4K Neo QLED picture and sound quality, along with personalized TV experiences powered by Samsung Vision AI.
A: JAB - You can subscribe to the Art Store monthly ($4.99) or yearly ($49.99). You can find more information on the Art Store here: https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/digital-art-store/ ~ Samsung Specialist
A: Hi JAB - Artful Picture Quality with Neo QLED on The Frame Pro enhances your content with incredible contrast and vibrant 4K detail. The matte display not only enriches the texture of artwork but eliminates reflections, so you can fully appreciate both art and entertainment. The Frame Pro's Wireless One Connect Box has 5x HDMI ports. It also has 40-Watt 2.0.2 Channel internal audio, built-in Dolby Atmos, and OTS (Object Tracking Sound) which utilizes strategically placed speakers to place sounds exactly where they appear on-screen and optimizes sound based on each scene. You can view some of the available artworks here: https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/digital-art-store/. For pricing information, please directly contact Best Buy. ~ Samsung Specialist
Q: any issues with “burn-in”? Also, are blacks inky black? Good contrast ration.
A: Hi JAB - The Frame TV is designed to withstand prolonged displays of art and photos and are not prone to screen burn out issues as other TVs. Motion sensors are embedded to display photos only when it detects someone in the room, otherwise the TV will move to standby mode. Artful Picture Quality with Neo QLED on The Frame Pro enhances your content with incredible contrast and vibrant 4K detail. The matte display not only enriches the texture of artwork but eliminates reflections, so you can fully appreciate both art and entertainment. ~ Samsung Specialist
A: Hi Jeff! Processing & Picture: The Frame (LS03H/HE) uses the NQ4 AI Gen2 Processor with Dual LED, Quantum HDR, and 4K AI Upscaling. The Frame Pro (LS03HW) steps up to the NQ4 AI Gen3 Processor with Quantum Matrix Technology Slim, Neo Quantum HDR, 4K AI Upscaling Pro, and Auto HDR Remastering Pro for improved brightness, contrast, and detail. Motion & Gaming: Both models support up to 144Hz for compatible PC-connected content. Frame Pro further adds AI Motion Enhancer Pro and AMD FreeSync Premium Pro for smoother motion and more responsive gameplay. Audio: Both support Dolby Atmos, while Frame Pro upgrades to 2.0.2-channel speakers (vs. 2-channel), Adaptive Sound Pro, Active Voice Amplifier Pro, Q-Symphony Pro, and Object Tracking Sound for more immersive audio. Design & Connectivity: Both feature a Modern Frame Design. The Frame includes built-in rear inputs, while Frame Pro uses a Wireless One Connect Box for cleaner cable management. Art & Smart Features: Both models include Samsung’s Vision AI Companion, Art Mode, Art Store, Matte Display with Anti-Reflection, and Motion & Brightness Sensors. ~ Samsung Specialist

Our most advanced Art TV blurs the lines between showpiece and entertainment for art and movie lovers alike. The modern, slim-bezel frame, matte screen and wireless connection allow you to create a clutter-free gallery experience at home, featuring a selection of world-renowned artwork. Whether you're beholding a masterpiece or curling up to watch your favorite movie, enjoy spectacular, 4K Neo QLED picture and sound quality, along with personalized TV experiences powered by Samsung Vision AI.

Our most advanced Art TV blurs the lines between showpiece and entertainment for art and movie lovers alike. The modern, slim bezel frame, matte screen and wireless connection allow you to create a clutter free gallery experience at home, featuring a selection of world renowned artwork. Whether you're beholding a masterpiece or curling up to watch your favorite movie, enjoy spectacular, 4K Neo QLED picture and sound quality, along with personalized TV experiences powered by Samsung Vision AI.

Featuring a matte screen for a print like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top tier galleries and museums to blend into any style or décor. Samsung Vision AI powers superb picture, sound and personalized TV experiences.

This lifestyle TV helps you curate your own gallery with works of art or personal photos. It’s customizable and showcases expert validated color and 4K resolution.
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