Fitbit
Fit for All
No matter what goal you're chasing,
Fitbit can help you get there.
See what's new
Fitbit Versa
Wear a smartwatch that helps you live your best live with 24/7 heart rate, phone-free music, apps & notifications, coaching, and a battery life of 4+ days.*
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Fitbit Ionic adidas
Unlock your ambition with this special edition smartwatch featuring a unique adidas coaching experience, signature band, custom clock face and more.
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Fitbit Ace
Make fitness fun for kids ages 8 and older with a showerproof wristband that tracks steps, active minutes and sleep, and rewards kids for hitting goals.
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Fitbit Ionic
Packed with built-in GPS, on-screen workouts, swim tracking, popular apps, music storage, payments and more, this smartwatch was designed for life.
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Fitbit Charge 2
Make every beat count with continuous heart rate, multisport modes, connected GPS and guided breathing sessions, plus automatic tracking of your exercise and sleep stages.
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Fitbit Alta HR
Move to the beat of you with a slim wristband that automatically tracks heart rate, exercise and sleep stages, displays smartphone notifications, and sends reminders to move.
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Fitbit Alta
Make motivation your best accessory with automatic all-day activity, exercise and sleep tracking, interchangeable accessories, smart notifications and reminders to move.
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Fitbit Flex 2
This swim-ready wristband tracks activity, exercise and sleep and has a removable tracker that fits into bangles, bands or pendants.
Watch the video Shop Fitbit Flex 2Wireless Headphones
Fitbit Flyer
Hear what moves you with wireless fitness headphones that deliver premium sound in a comfortable, sweatproof and secure design.
Watch the video Shop Fitbit FlyerWi-Fi Smart Scale
Fitbit Aria 2
See a more complete picture of your health with a scale that measures weight, body fat, lean mass and BMI, tracks weight trends, and syncs to the Fitbit app.
Watch the video Shop Fitbit Aria 2Accessories
Accessories made for wherever life takes you.
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Get a Complete Health and Fitness Experience
Find the tools you need to get active, exercise more, sleep better, manage weight and stay inspired in the Fitbit app. Available free on 200+ iOS, Android and Windows devices.