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Feel your

by Google

Technology that’s inventing the future.

Fitbit’s advanced sensors and intuitive interactions are designed to help you live a healthier, more active life.


A lineup of health and fitness smartwatches designed for every look, fitness level and goal.
Fitbit Versa 4.
Get better insight into your workout routine with this lightweight and comfortable smartwatch designed for fitness. Includes a 6-month Fitbit Premium membership.*
Fitbit Versa 3.
A health and fitness smartwatch with built-in GPS, 24/7 heart rate, Google Assistant* and Alexa* built-in, 6+ days battery life,* and more.
Fitbit Versa 2.
Elevate your day with this advanced smartwatch featuring Amazon Alexa* built-in, music, always-on display, 24/7 heart rate, fitness features and more.
Fitbit Sense 2.
Learn to manage stress, to sleep better and to live healthier with Sense 2, Fitbit’s most advanced health and fitness smartwatch. Includes a 6-month Fitbit Premium membership.*
Fitbit Sense.
The advanced smartwatch that helps you tune in to your body with tools for heart health, stress management, skin temperature trends and more. Includes 6-month Fitbit Premium trial.*


Health and fitness trackers that inspire you to move and celebrate when you do.
Fitbit Inspire 3.
Meet Fitbit Inspire 3, the health and fitness tracker that helps you do what you love and feel your best. Includes a 6-month Fitbit Premium membership.*
Fitbit Charge 5.
Do what’s best for your body every day. Your daily readiness score helps you optimize your workout routine, take charge of your activities, and turn everyday decisions into healthier living.
Fitbit Luxe.
The effortlessly chic tracker that’s packed with fitness and wellness features made to shine a light on your beauty — outside and in. Includes 6-month Fitbit Premium trial.*
Fitbit Inspire 2.
A slim fitness tracker including a 1-year Fitbit Premium trial,* 24/7 heart rate, up to 10 days battery life,* and more.

Smart scales.

Connect every part of your journey with smart scales designed with your goals in mind.


Fitbit Aria Air.

This easy-to-use scale displays your weight and uses Bluetooth to sync it to the Fitbit app where you can view your BMI and track trends over time.

Shop Fitbit Aria Air

Fitbit has a product for everyone.


Give your smartwatch or tracker a more personalized look with official Fitbit interchangeable accessories. And never miss a stat with an additional charging cable.

It all fits together.

With the Fitbit app, see how your activity, workouts, sleep, nutrition and stress all fit together and get more from your app experience with a Fitbit Premium membership.*


Fitbit Premium trial offers:
*New Premium users only. Must activate with device. Valid payment method required. Trial must be activated within 60 days of device activation. Cancel before trial ends to avoid subscription fees.

Fitbit Premium trial membership:
*Content and features may vary by language and are subject to change.

Google Assistant:
*Voice assistant availability and features may vary. Not available in all countries, see (By going to this site, you are entering a site hosted and operated by Fitbit. Please review their Privacy Policy. All personal information you provide is subject to that Privacy Policy. Different terms and conditions may apply.)

*Voice assistant availability and features may vary. Not available in all countries, see (By going to this site, you are entering a site hosted and operated by Fitbit. Please review their Privacy Policy. All personal information you provide is subject to that Privacy Policy. Different terms and conditions may apply.)

Battery life:
*Battery life varies with use and other factors; up to 12 hours with continuous GPS. Animated clock faces require more frequent charging.

Versa 3 is water resistant to 50m.


Buying a new Fitbit.

What is a Fitbit?

Fitbit is available as smartwatches, activity trackers and health monitoring equipment that track your movements and calories so you can achieve your fitness goals. Whether you’re swimming, running, walking or riding a bike, your Fitbit device calculates your distance and calorie burn and communicates your results on the display screen. Wearing a waterproof Fitbit on your wrist while doing laps in the pool is a great way to measure how many flip turns you’ve completed since they are water resistant to a depth of 50 meters. Because heart rate is an important predictor of physical fitness, which is why Fitbit watches and Fitbit trackers have Fitbit HR technology built in. Being healthy is about more than just weight loss, which is why a Fitbit scale measures body mass index (BMI) and other vital information, taking your fitness journey to the next level and allowing you to save details in an app on your smartphone to see positive changes over time. Studies have shown that the amount of sleep you get each night is a major factor in overall health. Instead of charging your Fitbit tracker at night, wear it while you sleep to get detailed insights about your sleep habits so you can identify any issues and make positive changes. Fitbit technology monitors how well you are sleeping. Studies have shown how much sleep contributes to better health so Fitbit incorporated this valuable feature into their Fitbit smartwatch and app. Fitbit trackers make perfect health & fitness gifts for friends and family who enjoy working out and making health a top priority in their life. If the person you’re celebrating already has a Fitbit, a gift of extra Fitbit bands & chargers lets them fashionably coordinate their Fitbit smartwatch with their outfits, or keep extra chargers in their car or gym bag.

Getting the most out of your Fitbit.

After you pick out the best Fitbit for your fitness goals, connect with the Fitbit app on your phone or tablet to stay motivated and receive guidance on building healthy habits when it comes to working out, eating right and getting enough sleep. Fitbit technology is constantly refreshing and updating, and those improvements are reflected in the apps that you download to your device. Bluetooth technology allows you to pair your Fitbit watch or Fitbit scale with other devices to share progress and see changes over time. Working out on Bluetooth-enabled cardio equipment will give you even more precise data and Best Buy offers great deals on home fitness equipment so you can take advantage of this benefit at a great price. Enjoy listening to your favorite high-intensity jams during workouts by connecting your Fitbit with true wireless headphones and accessing your music library or opening a music app on your Fitbit smartwatch. No matter what your health goals are, if you’re looking for the best Fitbit to add to your fitness regimen, Best Buy has a great selection of Fitbit smartwatches, trackers and accessories to meet your needs.