Main Content


Fitbit Sense

The smartwatch that provides a complete view of your health.

Includes 6-month Fitbit Premium trial — enjoy deeper analytics, exclusive health insights and more. See Disclaimers

Shop Fitbit Sense Watch the video

Technology that's
inventing the future.

Fitbit's advanced sensors and intuitive interactions are designed to help you live a healthier,
more active life.


A lineup of health and fitness smartwatches designed for every look, fitness level and goal.

Shop All Fitbit Smartwatches
Fitbit Versa 3 Smartwatch

Versa 3

A health and fitness smartwatch with built-in GPS, 24/7 heart rate, Google Assistant and Alexa Built-in, 6+ days battery, and more. See Disclaimers

Watch the video Shop Versa 3
Fitbit Versa 2 Smartwatch

Versa 2

Elevate your day with this advanced smartwatch featuring Amazon Alexa Built-in, music, always-on display, 24/7 heart rate, fitness features and more. See Disclaimer

Special edition also available.

Watch the video Shop Versa 2

Reach your goals and run your life.

Fitbit OS brings new apps, clock faces, notifications, music and more right to your wrist. Available only on Fitbit smartwatches. See Disclaimer


Health and fitness trackers that inspire you
to move and celebrate when you do.

Fitbit charge 4

Charge 4

Take your goals further with built-in GPS, personalized heart rate features, up to 7-day battery life and more on Fitbit Charge 4. See Disclaimer

Special edition also available.

Watch the video Shop Charge 4
Fitness tracker
Fitbit inspire 2

Inspire 2

A slim fitness tracker with a free 1-year Fitbit Premium trial, 24/7 heart rate, up to 10 days battery life, and more. See Disclaimer

Watch the video Shop Inspire
Activity tracker

It all fits together.

With the Fitbit app, see how your activity, workouts, sleep, nutrition and stress all fit together and get more from your app experience with a Fitbit Premium membership.

For kids 6+

Help kids build healthy habits
as they learn and grow.

Fitbit ace 2

Ace 2

Turn up the family fun with this swimproof activity and sleep tracker that motivates kids with challenges, avatars and more. See Disclaimers

Watch the video Shop Ace 2
Fitness tracker

Smart Scales

Connect every part of your journey with smart scales designed with your goals in mind.

Fitbit aria

Aria Air

This easy-to-use scale displays your weight and uses Bluetooth to sync it to the Fitbit app where you can view your BMI and track trends over time.

Shop Aria Air

Accessories that fit your style.

Get the right look for any occasion with exclusive
new accessories from Fitbit. See Disclaimer

Shop Fitbit Accessories

Buying a new Fitbit.

What is a Fitbit?

Fitbit is available as smartwatches, activity trackers and health monitoring equipment that track your movements and calories so you can achieve your fitness goals. Whether you’re swimming, running, walking or riding a bike, your Fitbit device calculates your distance and calorie burn and communicates your results on the display screen. Wearing a waterproof Fitbit on your wrist while doing laps in the pool is a great way to measure how many flip turns you’ve completed since they are water resistant to a depth of 50 meters. Because heart rate is an important predictor of physical fitness, which is why Fitbit watches and Fitbit trackers have Fitbit HR technology built in. Being healthy is about more than just weight loss, which is why a Fitbit scale measures body mass index (BMI) and other vital information, taking your fitness journey to the next level and allowing you to save details in an app on your smartphone to see positive changes over time. Studies have shown that the amount of sleep you get each night is a major factor in overall health. Instead of charging your Fitbit tracker at night, wear it while you sleep to get detailed insights about your sleep habits so you can identify any issues and make positive changes. Fitbit technology monitors how well you are sleeping. Studies have shown how much sleep contributes to better health so Fitbit incorporated this valuable feature into their Fitbit smartwatch and app. Fitbit trackers make perfect health & fitness gifts for friends and family who enjoy working out and making health a top priority in their life. If the person you’re celebrating already has a Fitbit, a gift of extra Fitbit bands & chargers lets them fashionably coordinate their Fitbit smartwatch with their outfits, or keep extra chargers in their car or gym bag.

Getting the most out of your Fitbit.

After you pick out the best Fitbit for your fitness goals, connect with the Fitbit app on your phone or tablet to stay motivated and receive guidance on building healthy habits when it comes to working out, eating right and getting enough sleep. Fitbit technology is constantly refreshing and updating, and those improvements are reflected in the apps that you download to your device. Bluetooth technology allows you to pair your Fitbit watch or Fitbit scale with other devices to share progress and see changes over time. Working out on Bluetooth-enabled cardio equipment will give you even more precise data and Best Buy offers great deals on home fitness equipment so you can take advantage of this benefit at a great price. Enjoy listening to your favorite high-intensity jams during workouts by connecting your Fitbit with true wireless headphones and accessing your music library or opening a music app on your Fitbit smartwatch. No matter what your health goals are, if you’re looking for the best Fitbit to add to your fitness regimen, Best Buy has a great selection of Fitbit smartwatches, trackers and accessories to meet your needs.