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Know yourself to improve yourself.

No matter what goal you're chasing, Fitbit has the insights and inspiration to help you reach it.


Fitbit Charge 3

Make every beat better with 24/7 heart rate, 15+ exercise modes, smartphone notifications, and 7-day battery life on this new swimproof advanced fitness tracker.

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Fitbit Versa

Live your best life with 24/7 heart rate tracking, personal guidance, phone-free music, apps and battery life of 4+ days on this health and fitness smartwatch.

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Fitbit Ionic Adidas

Unlock your ambition with this special edition GPS smartwatch featuring a unique adidas coaching experience, signature band, custom clock face and more.

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Fitbit Ionic

Take your performance to the next level with real-time pace and distance, on-screen workouts, phone-free music, payments and more on this GPS smartwatch.

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Reach your goals
and run your life.

Fitbit OS for smartwatches brings new apps, clock faces, notifications, music and more directly to your wrist.


Fitbit Alta HR

Understand your fitness level, sleep quality and more — plus get smartphone notifications and reminders to move — with Fitbit's slimmest heart rate tracker.

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Fitbit Alta

Step out in style with automatic all-day activity, exercise and sleep tracking, interchangeable accessories, smart notifications and reminders to move.

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Fitbit Flex 2

Track your activity — including swims — with this ultra-slim wristband that works with bangle and pendant accessories and is water-resistant up to 50 meters.

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Fitbit Ace

Make fitness fun for kids 8+ with a showerproof wristband that tracks steps, active minutes and sleep and rewards kids for hitting goals.

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Wi Fi Smart Scale

Fitbit Aria 2

See a more complete picture of your health with a scale that measures weight, body fat, lean mass and BMI, tracks weight trends & syncs to the Fitbit app.

Watch the video Shop Fitbit Aria 2
Wireless Headphones

Fitbit Flyer

Stay motivated on the move with wireless fitness headphones that deliver premium sound in a comfortable, sweatproof and secure design.

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Wear it your way
with Fitbit accessories.

Stay Motivated
with the Fitbit app.

Find the tools you need to get active, set health goals, track female health, and connect with friends and family in the Fitbit app. Available free on 200+ iOS, Android and Windows devices.