Main Content


Know your body better.

Build healthier habits and crush your fitness goals by tracking your activity, sleep, heart rate and more with the latest from Fitbit.

Shop All Fitbit


A lineup of health and fitness smartwatches designed for every look, fitness level and goal.

Watch the video

Versa 2

Elevate your day with this advanced smartwatch featuring Amazon Alexa Built-in, music, always-on display, 24/7 heart rate, fitness features and more.*

Special edition also available.

Shop Versa 2

Versa Lite

Get core fitness and smart features like activity, sleep and heart rate tracking, notifications,* apps and a 4+ day battery life* — all in an easy one-button design.

Shop Versa Lite
Fitbit ionic

Take your performance to the next level with this GPS smartwatch featuring real-time pace and distance, on-screen workouts, phone-free music, payments and more.*

Watch the video Shop Ionic
Fitness tracker

Reach your goals and run your life.

Fitbit OS brings new apps, clock faces, notifications, music and more right to your wrist. Available only on Fitbit smartwatches.*


Health and fitness trackers that inspire you
to move and celebrate when you do.

Fitbit charge 4

Take your goals further with built-in GPS, personalized heart rate features, up to 7-day battery life* and more on Fitbit Charge 4.

Special edition also available.

Watch the video Shop Charge 4
Fitness tracker
Watch the video
Fitness tracker


Make every moment of your fitness journey count with convenient activity and sleep tracking, goal celebrations, up to 5 days of battery life* and more.

Shop Inspire
Fitness tracker

Inspire HR

Get into a new groove with an everyday tracker that has 24/7 heart rate, calorie tracking, sleep insights, up to 5 days of battery life* and encouraging reminders.

Shop Inspire HR

For kids 6+

Help kids build healthy habits
as they learn and grow.

Fitbit ace 2

Turn up the family fun with this swimproof* activity and sleep tracker that motivates kids with challenges, avatars and more.*

Watch the video Shop Ace 2
Fitness tracker

Smart Scales

Connect every part of your journey with smart scales designed with your goals in mind.

Watch the video

Aria Air

This easy-to-use scale displays your weight and uses Bluetooth to sync it to the Fitbit app where you can view your BMI and track trends over time.

Shop Aria Air

Aria 2

Get a clearer picture of your health with a Wi-Fi smart scale that displays and syncs to the Fitbit app where you can view BMI, lean mass, weight trends, and more.

Shop Aria 2

Accessories that fit your style.

Get the right look for any occasion with exclusive
new accessories from Fitbit.*

Shop Fitbit Accessories

Stay motivated
with the Fitbit app.

Get the data, motivation and guidance you need to build healthy activity, sleep and nutrition habits. Free on 200+ iOS and Android devices. Plus, unlock even more guidance, workouts, sleep tools and insights to help you reach your goals with a Fitbit Premium membership.*