High Powered Ink. That's how I see it. Yes HP XL Black does a world of good and meets my printing needs to the max. I like the fact that it holds more ink and compares very favorably when put against the standard black of its own kind. It is very cost effective, and I rather like that. Whenever I shop, not only do I think about spending, but saving is also my concern. HP XL Black gives you far more printing pages, and saves you money too. Do the math, compare and save. Save money, save time, save yourself from frustration and worry that a smaller cartridge may end on you in the middle of an important job. HP XL ...High Powered Ink .... I like the sound of that, plus convenience, savings and more.