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Yes. In order to download apps you need to have an amazon account.
Sorry, there was a problem. Please try again later.Good Morning Mulchnut, That is a great question! You will need to register the device. If you purchase a Fire TV Stick 4K Max from Amazon it comes preregistered to your account. If you purchase one from a retail location such as Best Buy, you will be asked to either enter your Amazon account (if you already have one) or create a new one using the Fire TV interface at setup. You do not need a Prime membership and setting up the account is free. I hope this answers your question. Have a great day!
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