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Most likely because there’s very little margin on Apple products so they’d prefer you to order with a plan where they make some money or pay extra if you buy the phone yourself. Just ask for a price match though.
Sorry, there was a problem. Please try again later.You are not really paying $100.00 more. I thought the same thing but when everything is finalized you are not being charged extra. I did not get charged extra when we finished.
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