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Hi, I just bought this game a couple days ago and had the same issue. Best Buy would have emailed you a 16- digit activation code. Go download the origin client at origin.com/about and then go to battlefield 4 in the download games section then enter that 16- digit activation code that’s in your email. Hope this helps! :)
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![Battlefield 4 - Windows [Digital]-Front_Standard](https://pisces.bbystatic.com/prescaled/500/500/image2/BestBuy_US/images/products/8819/8819857_sa.jpg;maxHeight=100;maxWidth=60)