Best answer: Zowie has merged into BenQ, and their name is being used as BenQ's "gaming" brand now. (BenQ just bought the brand zowie to establish themselves in a new sector (gaming mice, keyboarda, mousepads, etc). I think the whole Zowie thing is just a name/branding change. Firmware update to change the logo. In my understanding BenQ never gives firmware change logs unless it is given by tech support to fix a documented bug. Zowie XL2430T was updated from firmware V6 (Benq) to V7 (Zowie).
If you are not a gamer, I would recommend BenQ - GL2760H 27" LED HD Monitor - Glossy black.
Hope this helps, good luck
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