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Not a technical answer, but here goes: In my view, it seemed a little brighter and sharper, which contributed to my decision to buy one. Not sure if it was the store lighting, the demo video, or what, but I liked it better than the alternatives. When looking to buy, I asked a salesman about what I perceived to be slightly different appearances on the screens of various brands. He said Samsung and Sony consistently have different opinions of what they consider "natural." If I recall correctly, he said Sony uses almost imperceptibly more subdued coloring than Samsung. He didn't mention Hisense. In the end, it seems you should go with what you like.
Sorry, there was a problem. Please try again later.To other TV's within it's category it performs really well. I like to use the term comparing apples to apples. The reason the tv is so inexpensive is that the company is able to manufacture large quantities of these tv's. I found out that Hisense sells more 4K tv's in China alone than all manufacturers in the US combined. That gives them the ability to bring cost down and everything except for the actual glass in the tv is manufactured by Hisense. This is why they warranty their 4K products for 4 years. I really love my 43H7 it is an exceptional tv for the price.
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