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The difference is simply the operating system, e.i., user interface. While there are noticeable differences between brands, the general operation of these systems is quite similar. However, it is worth noting that Amazon Fire TV appears to be gaining a significant advantage in terms of compatibility and integration with other products.
Sorry, there was a problem. Please try again later.Hi Jane! Thanks for inquiring about our Insignia™ - 43" Class F30 Series LED 4K UHD Smart Fire TV. Roku and Fire are both popular streaming media players, but they are manufactured by different companies and have some key differences: Manufacturer: Roku is a brand of streaming media players manufactured by Roku Inc., while Fire TV is a brand of streaming media players manufactured by Amazon. Operating system: Roku devices run on the Roku operating system, while Fire TV devices run on a modified version of the Android operating system. Content library: Roku offers access to a wide range of streaming services, including popular ones like Netflix, Hulu, and Amazon Prime Video. Fire TV also offers access to these services, as well as Amazon's own streaming services like Prime Video and Amazon Music. Voice control: Both Roku and Fire TV devices come with remote controls that allow for voice control, but Fire TV devices also come with built-in Alexa voice assistant technology. App store: Fire TV has its own app store where users can download additional apps and games, while Roku devices do not have a dedicated app store but instead offer a selection of channels that users can add to their device. - James | Insignia Support | https://www.bestbuy.com/site/brands/best-buy-brands/pcmcat1596746025285.c?id=pcmcat1596746025285
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