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Thank you for your inquiry! The Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV does not appear to include Automatic Content Recognition (ACR) technology. ACR is typically used to track viewing habits across live TV, streaming, and other inputs to personalize content or serve targeted ads. This feature is more commonly found in TVs from brands like Samsung (under "Viewing Information Services") or LG (under "Live Plus"). The F30 Series runs on Amazon’s Fire TV OS, which may collect some viewing data through your Amazon account, but it does not use ACR in the traditional sense. You can manage privacy settings through the Fire TV interface, including limiting data collection and ad personalization. Keith | Insignia Support
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