“So I purchased the 55” insignia 4KUHD firetv edition. To me the resolution does not resemble anything close to 4K. 720-1080p tops. The info icon says 1080p. Am I missing a setting? I’ve tweaked some settings but do not like what I am seeing.”
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It means that the signal the TV is receiving is 1080p. Make sure you have access to 4K content, once you are playing 4K content, long press the Home button and select Info to display the resolution of the video that's playing. For product support please call 1-877-467-4289 available from 8am to 9pm CT daily.
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