“What's the difference between the two products this Insignia vs the same keyboard but Best Buy Essentials brand? They both the same price & seem to be the exact same thing?”

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• They are both same thing. It is because Insignia is a best buy inhouse brand. I think Best Buy Essentials is rebranded to Insignia.

  Answered by TechReviewer 3 years ago

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• Yes, both products are Best Buy Exclusive Brands.

  Answered by InsigniaCustomerSupport 4 years ago

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