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Hi there. Thank you for reaching out to us with your inquiry about the LG 100QNED85AU TV. We understand that having a clear picture, free from distracting reflections, is a top priority for your viewing enjoyment. The LG QNED line of TVs, including the 100QNED85AU model, is engineered with panel technology that is designed to minimize reflections compared to some other display types. While LG does not market this specific model with a dedicated "anti-reflective" coating as a primary feature, the type of screen used, coupled with the TV's brightness and contrast capabilities (like the Mini LED backlight and Precision Dimming), is built to perform very well in various lighting conditions and effectively manage ambient light, which in turn reduces the appearance of reflections. If you are experiencing strong reflections or have any concerns about your viewing environment, we would be happy to discuss potential solutions or viewing tips. https://www.bestbuy.com/product/lg-100-class-85a-series-qned-evo-ai-miniled-4k-uhd-smart-webos-tv-2025/JJ8VPZWXGC Please send us a private message on Social Media @LGUSSupport so we can look at your setup and provide the most helpful guidance for your specific situation. —Renzo
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