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Hello there, Chuck. Thank you for reaching out with your question about optimizing the picture settings for your LG TV (Model: 43QNED80TUC). We understand your situation and appreciate that you want to achieve the best viewing experience in your north-facing living room with ambient light. While the “absolute best” settings can depend on your personal preferences and the specific content you watch, here are some recommended starting points for your environment: • Picture Mode: Many users enjoy using Filmmaker Mode for its accurate, cinematic color and contrast. However, if you prefer a slightly brighter image, you might try Standard mode as a baseline and adjust from there. • Backlight: Since your room has natural ambient light without direct sunlight, a backlight setting around 30–40 is a good starting point. This helps maintain image clarity without over-brightening. • Brightness & Contrast: A brightness setting of about 50 combined with a contrast setting in the mid-80s can often provide a balanced picture. These can be fine-tuned based on your viewing preferences. • Color Temperature: For a more natural and comfortable image, setting your color temperature to ‘Warm’ tends to work well in rooms with ambient light. • Advanced Features: Consider enabling the AI Picture Pro function if available. This feature optimizes your picture settings automatically based on content and ambient conditions, which might be especially helpful as you adjust for your living room’s lighting. As a troubleshooting step, we recommend experimenting with these settings while viewing different types of content (movies, sports, etc.) to see which configuration best suits your personal taste. Small adjustments can make a big difference in ensuring the picture meets your expectations. https://www.lg.com/us/tvs/lg-43qned80tuc-qned-4k-tv#pdp_specs If you need further assistance or would like more personalized calibration tips, please send us a private message on Social Media @LGUSSupport. Our team is more than happy to explore possible solutions with you. —Renzo
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