“We watch a lot of (too much?) news and live sports. How well does it resist screen burn from the crawl and score board?”
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Hi there. We understand your inquiry about screen burn-in on the LG OLED55B4PUA TV. This is a common concern with OLED technology, especially for content with static images like news tickers and sports scoreboards. LG has implemented several features in its OLED TVs to help mitigate the risk of burn-in and image retention, including: Pixel Refresher: This feature runs automatically after a certain amount of cumulative viewing time to help refresh the pixels on the screen. Screen Shift: This feature subtly moves the entire image on the screen at regular intervals to prevent static images from being displayed in the same spot for too long. Logo Luminance Adjustment: The TV can detect static logos on the screen and reduce their brightness to lessen the impact on the pixels. While these features are designed to protect the TV under normal viewing conditions, it's always a good practice to vary the content you watch and avoid leaving a static image on the screen for long periods. If you have any other questions or would like to explore this further, please send us a private message on Social Media @LGUSSupport and our team will be more than happy to assist you. https://www.bestbuy.com/site/lg-55-class-b4-series-oled-4k-uhd-smart-webos-tv-2024/6578057.p?skuId=6578057 We appreciate your patience. —Renzo
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