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Hello there. Thank you for sharing your inquiry with us. We understand your question about how the LG OLED TV (Model: OLED55B4PUA) handles reflections in a bright room with a window directly opposite. The OLED55B4PUA is a fantastic TV, but like most standard OLEDs, its screen has a highly reflective, glossy finish. While the TV's Perfect Black and the 8 AI Processor 4K—which includes an AI Brightness Control feature—help make the picture look great in a bright room, the TV does not feature a dedicated advanced anti-glare coating like the anti-reflection technology found on some premium models. With a window directly opposite the screen, the reflections of that window are likely to be visible, especially during the daytime or when watching content with darker scenes. Here is a simple troubleshooting tip to help minimize the glare: We recommend using curtains or blinds to reduce the amount of direct light hitting the screen. Even a slight angle change can significantly improve the viewing experience. https://www.bestbuy.com/product/lg-55-class-b4-series-oled-4k-uhd-smart-webos-tv-2024/JJ8VPZQFHQ If you have any further questions about optimizing your picture settings or the features of your OLED55B4PUA, please send us a private message on Social Media @LGUSSupport, and our team will be more than happy to assist you. —Renzo
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