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The alpha7, Gen3 Intelligent Processor recognizes the quality of the original content and optimizes the clarity and sharpness by removing noise. The alpha 7 Gen4 AI (Artificial Intelligence) Processor automatically recognizes content genre and your ambient lighting conditions and then optimizes screen settings accordingly. They are essentially the same with the 4th generation processor being faster. Please see the link for a side by side comparison of specification for both models, https://www.lg.com/us/compare?bizType=B2C. ^Daphane
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