A:Answer Both,actually. They are doing periodic releases of units as the Developer prints and promises more to each retailer pre-selling. Sony's got the best purely digital deluxe edition as the physical pin gwp pics were leaked, and they are the white Spider-Logo yet decent in size, and supposedly ship with a not to be mentioned yet piece of DLC (I've heard rumors from a 4th outfit, to Spider-Gwen as playable character, to one of the few ways they are giving access to a 4 week early beta, to a 4th Chapter of City that Never Sleeps), and although very hushed if you notice, they are the ONLY retailer offering the physical pin with Digital Deluxe Edition purchase
