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Per Best Buy staff at our store it starts when you activate it.
Sorry, there was a problem. Please try again later.The subscription starts upon installation, not upon purchase - and the codes don't expire. So you can buy today and wait 6 months before installing, and then the subscription will begin when you do install. Make sure to go to https://www.mcafee.com/activate to redeem your code. Please let me know if you have any other questions.
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