“I know that it has auto adjust for brightness. How can I adjust so that it is brighter all the time?”
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Disabling the "Eco" setting will prevent the TV brightness from being dimmed and result in a brighter picture. In addition, there are several different picture setting presets (Natural, Movie, Dynamic, etc.) which give you varying brightness, color and contrast, etc., some brighter than others. You can always manually increase the brightness as well.
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