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I have mine in a room with darkening capabilities but have watched in full sun and bright. It doesn’t look as good as when in darkness, however the auto backlighting feature compensates very well. Regular tv or sports is fine but I do darken the room for gaming and movies
Sorry, there was a problem. Please try again later.NetGod - The S95C TV optimizes your picture to make bright whites and deep blacks crisp and clear. With Quantum HDR OLED+, you’ll enjoy rich contrast enabled by the powerful processor that dynamically tone maps every scene. If you're planning on placing your TV in an excessively bright room, we do recommend taking a look at our QN90C Neo QLED 4K or Neo QLED 8K lineup. ~ Samsung Specialist
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