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Hi Katso, The BRAVIA 3 II is designed to perform well in various lighting conditions thanks to its bright LED panel and advanced XR Processor, which optimizes contrast in real time. For a room with a large southern-facing bay window, you will appreciate its effective glare handling and the "Bright" picture mode, which helps maintain clarity even in high-ambient light environments. Thanks for choosing Sony. Best regards, Eliab
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