Sony - 43" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026)
Model: K43XR30M2
SKU: 6672935
$599.99
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$50.00/mo.
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Screen Size Class
43"Sold by
Highlights
- Key Specs
- Display Type: LED
- Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
- Screen Size Class: 43 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
- High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
- High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
- LED Panel Type: Standard LED
- Backlight Type: Direct Lit (Edge-lit: lights are on the edges of the display with ~10 zones of vertical LEDs. Direct-lit: lights are on the edges and behind the screen for more light uniformity than Edge-lit. Full array: direct-lit with local dimming for greater contrast with up to 100 zones of LEDs.)
- Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
- Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
- Featured Streaming Services: Disney+, ESPN+, Hulu, Netflix, Prime Video, YouTube TV, YouTube (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
- Number of HDMI Inputs (Total): 4
- Voice Assistant Built-in: Gemini (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
- General
- Brand: Sony
- Model Number: K43XR30M2
- Product Name: 43" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026)
- Color: Black
- Model Year: 2026
- Dimensions
- Product Height With Stand: 24.68 inches
- Product Width: 37.75 inches (The out of box width of the item. Width is measured as the horizontal distance from one side of the item to the other as it would be primarily used or placed.)
- Product Depth With Stand: 9.68 inches
- Product Height Without Stand: 22.18 inches
- Product Depth Without Stand: 2.68 inches
- Product Weight With Stand: 20.9 pounds
- Product Weight Without Stand: 20.2 pounds
- Stand Width: 31.87 inches (The horizontal measurement of the stand/base, or the distance from the outside of one leg to the outside of the opposite leg, as it is attached to the product.)
- Stand Depth: 9.68 inches
- Adjustable Stand Width: false (Whether the stand can adjust to have more than one measurement either between the legs or the base itself.)
- Display
- Display Type: LED
- Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
- Screen Size: 42.5 inches (Size of the screen, measured diagonally from corner to corner.)
- Screen Size Class: 43 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
- High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
- High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
- Picture Quality Enhancement Technology: Cognitive Processor XR
- LED Panel Type: Standard LED
- Backlight Type: Direct Lit (Edge-lit: lights are on the edges of the display with ~10 zones of vertical LEDs. Direct-lit: lights are on the edges and behind the screen for more light uniformity than Edge-lit. Full array: direct-lit with local dimming for greater contrast with up to 100 zones of LEDs.)
- Curved Screen: false
- Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
- Features
- Smart Capable: true (Smart, or smart-capable devices are able to connect directly to your home network in order to stream content from the Internet, run Internet-based apps, or connect to other smart devices.)
- Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
- Featured Streaming Services: Disney+, ESPN+, Hulu, Netflix, Prime Video, YouTube TV, YouTube (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
- Screen Mirroring: true (Casts the screen of one device onto another wirelessly, using a common protocol (typically Bluetooth).)
- Screen Mirroring Technology: Apple AirPlay 2, Google Cast
- Indoor Or Outdoor Use: Indoor (Indicates the appropriate environment product was designed to be used in.)
- TV Tuner: Digital (The ATSC TV Tuner is a component built into conventional TV sets or other devices for receiving over-the-air broadcast TV without a cable/satellite box. Digital tuners may be purchased separately and connected to a device if it does not have one built in.)
- Connectivity
- Number of HDMI Inputs (Total): 4
- Display Connector(s): 4 x HDMI 2.1 (The number and type of connectors used to connect to an external display.)
- RF Antenna Input: true (This input is used to connect devices such as antennas or cable boxes to a TV via a coaxial cable.)
- Number Of USB Port(s) (Total): 2 (The total number of USB ports including all generations and versions.)
- Compatibility
- VESA Wall Mount Standard: 200mm x 200mm (VESA wall mount standards refer to the spacing of screw holes built into a TV in order to fit with standard TV wall mounts. These standards are implemented into most TVs and monitors.)
- Voice Assistant Built-in: Gemini (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
- Audio
- Built-In Speakers: true
- Power
- ENERGY STAR Certified: false (Devices carrying the ENERGY STAR service mark, such as computer products and peripherals, kitchen appliances, and other products, generally use 20% to 30% less energy than required by federal standards.)
- EPEAT Qualified: false (The Electronic Product Environmental Assessment Tool (EPEAT) was designed to provide an environmental assessment tool for purchasers. In order to qualify for EPEAT, a product must meet all 23 required criteria.)
- Estimated Annual Operating Cost: 28 United States dollars (Predicted cost of operating the product under average conditions for one year.)
- Estimated Annual Electricity Use: 174 kilowatt hours (Predicted amount of electricity needed to operate the product under average conditions for one year.)
- Included
- Stand Included: true
- Warranty
- Warranty - Parts: 1 year
- Warranty - Labor: 1 year
- Box Dimension
- Height: 27.36 inches
- Width: 42.12 inches
- Depth: 5.55 inches
- CubicDimension: 6396 inches
- Other
- UPC: 027242935280
Pop of brilliance. Smart and refined. Bright, crisp, and true-to-life color that pops off the screen. With 4 HDMI 2.1 ports, smooth 120Hz motion, clear sound, and Google Gemini, this TV makes every choice feel easy and every moment look its best.
- Movies included with your TV in premium picture quality: Access SONY PICTURES CORE with Pure Stream and the largest IMAX Enhanced collection included with BRAVIA.
- Cinematic picture and sound at home: Support for Dolby Vision and Dolby Atmos delivers an immersive viewing experience.
- Immersive sound that moves beyond the screen: DTS:X creates cinema-like audio that surrounds you.
- Lifelike color in every scene: XR Triluminos Pro reproduces over a billion vivid, real-world colors with natural shades and detail.
- Smarter picture in real time: The XR Processor uses AI scene recognition to optimize color, contrast, and clarity in every frame.
- Make everything you watch look closer to 4K: XR Clear Image uses AI to restore lost detail and reduce noise in your content.
- Smooth, blur-free motion in sports and action: Motionflow XR keeps fast scenes clear and easy to follow.
- Clearer TV sound with less distortion: X-Balanced Speakers deliver deeper bass and improved sound resolution.
- Control your soundbar directly from your TV remote: BRAVIA Theater settings appear automatically in the Quick Settings menu.
- Adjust volume and playback without the remote: Control your TV directly from connected Bluetooth headphones.
- Find what to watch faster with Gemini on Google TV: Just ask Gemini to get personalized recommendations and browse movies and shows from all your apps in one place.
- Effortlessly stream from your Apple devices: Compatible with Apple AirPlay
- Cast content from your phone or tablet to your TV: Google Cast built in.
- Chat with Gemini for hands-free voice search to find the perfect movie or show: Just chat with Gemini to find personalized content, ask questions, and control compatible smart home devices.
- Take your PS5® gaming to the next level with exclusive features: Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming and streaming.
- All your game settings in one place: Game Menu puts gaming picture settings and assist features in one easy-to-access menu.
- Get the advantage in high-performance gaming: HDMI 2.1 features 4K/120, VRR, and ALLM deliver smooth, responsive gameplay.
- Play your PlayStation games from another room: Use PS Remote Play to stream your console to your BRAVIA TV.
- A minimalist design that keeps your focus on the picture: Flush Surface design with an almost invisible bezel fits naturally into your space.
- Easier navigation for everyone: An inclusive remote design with larger buttons, tactile shapes, improved grip, and Remote Finder.
- All your energy-saving settings in one place: Eco Dashboard makes it easy to manage energy efficiency.
Whats Included
- Television
- Stand
- AC power cord
- Voice remote
- Quick setup guide
- Operating instructions
- Warranty
Documents
- Energy_Guide_PDF
Q: Is the TV stand included with the product?
A: Yes, the TV stand is included with the product.
Q: Can I stream content from Apple devices to this TV?
A: Yes, you can effortlessly stream from your Apple devices.
Q: Does this TV have built-in speakers?
A: Yes, this TV has built-in speakers.
Q: What is the refresh rate of this TV?
A: The refresh rate of this TV is 120Hz.
Q: How many HDMI ports does the TV have?
A: The TV has a total of four HDMI ports.
Q: Does this TV have screen mirroring capabilities?
A: Yes, this TV has screen mirroring capabilities.
Q: Does this TV support high dynamic range?
A: Yes, this TV supports high dynamic range.
Q: When will this model be released?
A: undefined
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| Pros for Sony - 43" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026) | |||
|---|---|---|---|
| There were no pros for this product— | Picture Quality, Size, Ease of use, Color, Setup | Picture Quality, Setup Ease, Size, Weight | Picture Quality, Setup Ease, Size, Weight, Features |
| Cons for Sony - 43" class BRAVIA 3 II 4K HDR LED Google TV with Gemini (2026) | |||
| There were no cons for this product— | Remote Control, Connectivity, Google TV | Remote Control, Connectivity | Glare |
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