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Thank you for contacting Sony, Tim. The BRAVIA 8 II OLED excels at preserving color and contrast in bright rooms due to its self-illuminating pixels. You won't see colors muted; the high-quality panel ensures vibrant picture detail. Regarding reflection, the screen material helps absorb ambient light to an extent, but this model does not include a full, specialized Anti-Reflection coating designed to combat harsh glare. For the best possible performance against direct light and reflections, the BRAVIA 9 Mini LED series features our flagship Anti-Reflection screen and would be our top recommendation for a room with a large, nearby window. We appreciate your interest in Sony products. Should you require any further assistance, please don't hesitate to reach out for support here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv Best regards, Gus, Sony North America Customer Support
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