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Hi brucelee, Thank you for reaching out. This TV should change to accommodate the signal that is coming in from the provider. The K-65XR90 TV stays bright when the image is bright and dims when the image is not as bright, is normal. This feature helps to improve the overall viewing experience by providing better contrast and dynamic range. If you find this behavior distracting, you can try adjusting the light sensor in the TV settings to a more comfortable level. Hope this helps! Step into a new realm of realism. Unlike other TVs, our expanded color volume keeps images vivid and saturated even at high luminance levels, so you see pictures just as the creators intended. Experience a new era in contrast. With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast. Everywhere’s the best seat. With X-Anti Reflection™, pictures are clearer with less reflection and glare. X-Wide Angle™ keeps pictures looking as beautiful from the sides as they do from the center. Regards, Sam
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