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Hi Speedo, Thanks for your inquiry. Organic LED displays (OLED) may experience image retention if an image is continuously displayed for a long period of time or the same image is repeatedly displayed. This is due to the characteristics of the materials used to achieve high-definition imaging. To protect your TV screen, avoid using images that may cause image retention. The good news is that we have steps to protect the TV screen from image retention like Pixel Shift and Panel Refresh found within the TV settings. Thank you for asking and please let us know how else we can help. -Ralph
Sorry, there was a problem. Please try again later.If you are concerned about burn-in (and you should be) take out a warrantee that has you covered for burn-in. There's no way I'm gonna watch a movie that isn't the way that it is broadcast. Why buy an OLED then? Buy some cheap TV that you won't have to worry about. I wanted the best and that's what I got. I also wanted to be covered for at least 5 years. The warrantee is the only way to go. Enjoy the TV as it is meant to be. . .
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