“What are the main differences between this model and the Bravia XR A80K model to justify the higher price of this one?”
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Hi T2000KW, The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. A90J is also MASTER Series. With A90J XR OLED CONTRAST PRO, you can feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture while you can feel the beauty of OLED contrast with pure blacks and lifelike brightness for A80K XR OLED CONTRAST. I hope this helps! Jay
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