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Hi David, thanks for contacting Sony. The XR75X90L is an LED TV, which means it requires a backlight to function. This differs from OLED technology, where each pixel is self-illuminating. The primary distinctions between the two lie in brightness and the richness of black levels. The LED technology, combined with the advanced XR processor, delivers the X90L TV a bright picture with vivid colors and impressive contrast. In contrast, OLED TVs excel in producing deeper blacks and more intricate details, particularly in dark scenes, as they achieve true black levels. Additionally, the burn-in issues that can affect OLED TVs are not a concern with LED TVs; thus, you can confidently enjoy the X90L without worrying about image retention. Thank you for considering Sony products. Best regards, Gus Sony Customer Support Team
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