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Hi RM406, the 940E offers better picture quality compared to the 850E. You may check this link for a comparison between the two TVs: https://www.sony.com/electronics/tv/t/televisions?view=compare Thanks, -Mark
Sorry, there was a problem. Please try again later.Go to a showroom and look at the pictures not only 4K or high def but regular programming, I choose the 940 abs love it
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