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Hello! Thank you for your interest in the BRAVIA 8. We would like to clarify that Sony's OLED TVs, including the BRAVIA 8, do not incorporate the anti-reflection technology (matte screens) found in our LED/LCD models like the BRAVIA 9. The BRAVIA 8 features a semi-glossy screen, which may result in more reflections compared to its LED counterparts. This is due to the unique properties of OLED technology, which prioritizes exceptional contrast and viewing angles over glare reduction. We hope you find this information helpful. For further details, please feel free to visit the following links: - [BRAVIA 9 Specifications - Model K-75XR90](https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/k-75xr90/specifications) - [BRAVIA 8 Specifications - Model K-77XR80](https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/k-77xr80/specifications) Thank you for considering Sony! Best regards, Gus
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