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Hi Ray, Thank you for your interest in our Sony BRAVIA TVs! The XR Triluminos Pro and Cognitive XR are two distinct technologies used in Sony's BRAVIA XR TVs, each serving different purposes to enhance the viewing experience. The Cognitive XR refers to the Cognitive Processor XR, which is the brain behind the BRAVIA XR TVs. It analyzes and adjusts each frame in real-time to deliver the best possible contrast, clarity, and detail. The Cognitive Processor XR also enhances the audio experience by ensuring that the sound matches the on-screen action, providing a more immersive experience. XR Triluminos Pro: This technology is designed to deliver a wide color gamut and precise color reproduction. It enhances the color accuracy and vibrancy of the display, making the images look more lifelike and vivid. This is particularly beneficial for displaying a broad range of colors, ensuring that the colors are not only rich but also true to life. Hope this helps! Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism. See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail. Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home. Regards, Sam
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