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Hi bassichis3, thank you for your question. The A80L has an Ambient light sensor which automatically adjusts the brightness and color of the picture based on the surrounding ambient light. In addition, you can also adjust the brightness settings within the app to suit your viewing preferences. Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive. Hope this helps. Erin
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