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All ages.Mostly kids 3 to 11 years of age.
It was perfect for our 7 year-olds - I would imagine it works well for the 5-10 set.
Recommended age range, for the Kidizoom camera, by the manufacturer, Vtech, is 4-9. (https://www.vtechkids.com/product/detail/16427/Kidizoom_Action_Cam_YellowBlack)