“Is any sort of paid subscription account like live gold actually needed to activate madden or should I be able to activate free somehow?”

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• Definitely not! You do need an Xbox Live account to be able to activate the digital game, but you won't need an Xbox Live Gold membership in order to redeem the code or play offline.

  Answered by MicrosoftOutreachTeam 8 years ago

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• You don’t need Xbox Live Gold to redeem/download the Madden Code that comes with the Xbox. Having Xbox Live Gold will allow you to play online against other Human players (multiplayer mode) plus other great benefits ...

  Answered by babyface825 8 years ago

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