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Customer Ratings & Reviews

Your price for this item is $109.99
The comparable value price is $149.99

Customer reviews

Rating 4.5 out of 5 stars with 414 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.6 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers express satisfaction with the 40" Class FE Series LED Full HD Smart Fire TV's picture quality, ease of setup, and suitable size. The TV is also lightweight and has great connectivity. However, some customers have noted that the volume could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 414 reviews
  • Rated 5 out of 5 stars

    TV technology has become amazing and affordable!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for what we needed. We finally got our screened porch painted and cleaned up, and then decided to add another TV. I planned to get a 32" size but Best Buy had a special price on this 40" unit. Assisted by BB staff, I selected this TV along with a BB wall mount. Absolutely Fantastic. Wifi, smart TV, easy to use remote, and we're happy campers!!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience with the Insignia™ 40" Class FE Series LED Full HD Smart Fire TV! It sounds like the perfect addition to your newly refreshed screened porch. Great choice on upgrading to the 40" model, especially with the special pricing available at Best Buy. We're thrilled to hear that the Wi-Fi, smart features, and remote are all working seamlessly for you. Your feedback is truly appreciated! Tine | Insignia Support BBY-ExBrand_Insignia

  • Rated 5 out of 5 stars

    Good deal

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv for my room. If you want it for a larger room tou will need a sound bar.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I loved my smart TV! I would highly recommend this TV.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great tv great price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed to upgrade my current monitors for my pc . So decided to just buy 4 40" insignia tvs. Running them via a Targus 4k quad docking station and using a HP envy 2 in 1 Amd version. I do coding and crypto so i usually have alot of windows and charts open. Currently redoing my office , guess thats what kitchens are for lol.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your setup with us. We’re glad to hear that you chose Insignia TVs to upgrade your workspace. Using four 40" screens for coding and crypto sounds like a powerful and efficient way to manage multiple windows and data streams. We appreciate your creativity in repurposing your space to support your workflow. It’s always great to see our products being used in innovative and productive ways. Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv for the price!! We use it on our deck!!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, MikeJ, for your great review. We’re happy the 40" Fire TV turned out to be a perfect fit for your outdoor space and brought excellent value. Tine | Insignia Support BBY-ExBrand_Insignia

  • Rated 5 out of 5 stars

    First time buying an OPEN BOX item

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First time buying a OPEN BOX item and honestly was impressed with the repackaging and inspection. Was for my mother who is in an assisted living and needed to get her a bigger tv. Overall, very pleased.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience with the Insignia™ 40" Class FE Series LED Full HD Smart Fire TV — and for trusting us with your first Open Box purchase! We're so glad to hear that the repackaging and inspection met your expectations and that the TV was a great fit for your mother in assisted living.

      It’s wonderful to know you were pleased with the overall experience. Your feedback helps other customers feel confident about exploring Open Box options as well.

      If you ever need assistance or have any questions, we’re always here to help. Ivy | Insignia Support BBY-ExBrand_Insignia

  • Rated 5 out of 5 stars

    Works great for menu display!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great for menu display!! Tip: for any displays turn on the slide show The pause the image you want to display. The image stay on without out the TV automatically Turning off or sleeping.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your feedback and for sharing that helpful tip. We’re glad to hear the display is working great for your menu setup. Using the slideshow feature and pausing on the desired image is a smart way to keep the screen active without interruptions. We truly appreciate your support.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Rated 5 out of 5 stars

    Best buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Iam gladly to be $400 chance win all odds hope i win

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Good came in a Short time after ordering overall a good purchase I made

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, Kobe815, for your feedback! We’re glad to hear that your Insignia 40" Class FE Series LED Full HD Smart Fire TV arrived quickly and turned out to be a great purchase. Your support is truly appreciated! Tine | Insignia Support BBY-ExBrand_Insignia

  • Rated 5 out of 5 stars

    I love the tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv I recommend it .nice graphics,and audio.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, Anthony, for your enthusiastic review of the Insignia 40" Smart Fire TV. We’re excited to hear you're loving the graphics and audio, it’s great to know the TV is living up to expectations. Tine | Insignia Support BBY-ExBrand_Insignia

  • Rated 1 out of 5 stars

    Tv review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a waste of money!!! The remote wont pair with the tv at all nor will it connect to my wifi. I tried everything I could bought the Amazon batteries for the remote unplugged the tv for 60 seconds and rest the tv and remote and still nothing. Won't be buying this kind of stuff ever again.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Faulty Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the tv and had it shipped to another country so when I opened it and turned it on the tv screen was black. I couldn’t return it because I would’ve paid triple the amount to send it from my country. A tv specialist fixed it and said the manufacturer didn’t connect a certain component that allows the screen to show. The issue was resolved at my expense. Also the sound goes and come, you have to pull the plug out for a few seconds and plug back in and the sound comes on.

    No, I would not recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience. We’re sorry to hear about the initial issue with your TV and the inconvenience it caused, especially given the challenges of international shipping. We appreciate your patience and are glad to know the issue was resolved, even though it came at your own expense. Your feedback is valuable and helps us continue to improve product quality and reliability.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Rated 1 out of 5 stars

    Shattered Screen

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Received my “Excellent Condition” tv with a shattered screen & no remote. Bought for a present, so by the time I realized it… it was past the date of return.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Arrived with a completely broken screen

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV arrived broken. I set it up, turned it on to find the screen completely broken . It's unusable. I am disabled and now need to get the set back into the box, load it in the car, and take it to the store. We had it delivered in order to avoid this.

    No, I would not recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience. We’re truly sorry to hear that your TV arrived damaged and understand how frustrating and difficult this situation must be, especially given your circumstances. We appreciate you bringing this to our attention and hope the return or exchange process is made as smooth as possible for you. Your feedback is important and helps us work toward better service and delivery experiences.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Rated 1 out of 5 stars

    Received a broken tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Horrible experience and the representative told me well basically you lost your money because we will not help

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease, Size

    Rated 5 out of 5 stars

    I love Insignia TVs!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was purchased to update a “dumb” tv to a smart tv in our camper. It fits perfectly, is light, has a great picture and was easy to set up, I’ve purchased Best Buy store brand tv’s since it was Dynex (the brand name before Insignia) and have always had great experiences. In fact we still have a 32” Dynex that is a tv/DVD combo and with the addition of a Fire stick, you’d never know it was 15 years old. You don’t have to pay premium prices to get a premium tv.

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity, Picture quality, Setup ease

    Rated 4 out of 5 stars

    Tested - Great picture, light, durable

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Use it for our camping trailer and it’s excellent. Slim and very light makes it easy to move around. Easy to sign into streaming services for shows and movies. Screen is sharp and bright worked great inside and when we took it outside. Durable too. One of the kids accidentally knocked it off the table and it was dented but the picture was perfectly fine.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for the fantastic review! We're so glad to hear that the Insignia™ 40" Smart Fire TV is a perfect fit for your camping trailer setup. It’s great to know that its slim, lightweight design and sharp display are making your viewing experience both convenient and enjoyable—indoors and out!

      We’re especially impressed that it held up so well after a little tumble—sounds like it’s proving to be as durable as it is functional. Thanks again for sharing your experience, and happy streaming! Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease, Weight

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for my son’s room—great value and easy to use! I got this Insignia 40″ FE Series TV for my son’s room, and it’s been a hit. The picture is nice and clear in Full HD, setup was quick, and Fire TV is super convenient for him to stream shows. It’s lightweight, looks good on the wall, and he can easily ask Alexa to launch his favorite apps. Great little TV for the price!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease, Weight

    Rated 5 out of 5 stars

    Awesome tv !

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great television. Very light, responsive easy to set up.I bought it to use out side on my porch and has performed fault less. Highly recommend especially at this price point. No regrets.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size, Weight

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Didn't realize how small my old screen was until i got this puppy! Great size, super light, good quality picture and easy to set up. Overall, amazing for the price.

    I would recommend this to a friend
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