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Customer reviews

Rating 4.6 out of 5 stars with 622 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers love the exceptional picture quality of this product, which is the most frequently praised feature. Users also appreciate how quick and easy the setup process is, along with the convenient size and lightweight design that makes mounting simple. While connectivity is also noted as a positive aspect, some users have mentioned that the volume levels are quite low.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 622 reviews
  • Rated 1 out of 5 stars

    Faulty Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the tv and had it shipped to another country so when I opened it and turned it on the tv screen was black. I couldn’t return it because I would’ve paid triple the amount to send it from my country. A tv specialist fixed it and said the manufacturer didn’t connect a certain component that allows the screen to show. The issue was resolved at my expense. Also the sound goes and come, you have to pull the plug out for a few seconds and plug back in and the sound comes on.

    No, I would not recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience. We’re sorry to hear about the initial issue with your TV and the inconvenience it caused, especially given the challenges of international shipping. We appreciate your patience and are glad to know the issue was resolved, even though it came at your own expense. Your feedback is valuable and helps us continue to improve product quality and reliability.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Rated 1 out of 5 stars

    Shattered Screen

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Received my “Excellent Condition” tv with a shattered screen & no remote. Bought for a present, so by the time I realized it… it was past the date of return.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Arrived with a completely broken screen

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV arrived broken. I set it up, turned it on to find the screen completely broken . It's unusable. I am disabled and now need to get the set back into the box, load it in the car, and take it to the store. We had it delivered in order to avoid this.

    No, I would not recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience. We’re truly sorry to hear that your TV arrived damaged and understand how frustrating and difficult this situation must be, especially given your circumstances. We appreciate you bringing this to our attention and hope the return or exchange process is made as smooth as possible for you. Your feedback is important and helps us work toward better service and delivery experiences.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Rated 1 out of 5 stars

    Received a broken tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Horrible experience and the representative told me well basically you lost your money because we will not help

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease, Size

    Rated 5 out of 5 stars

    I love Insignia TVs!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was purchased to update a “dumb” tv to a smart tv in our camper. It fits perfectly, is light, has a great picture and was easy to set up, I’ve purchased Best Buy store brand tv’s since it was Dynex (the brand name before Insignia) and have always had great experiences. In fact we still have a 32” Dynex that is a tv/DVD combo and with the addition of a Fire stick, you’d never know it was 15 years old. You don’t have to pay premium prices to get a premium tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease, Weight

    Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought 2 of these TV’s when I needed to quickly replace the TV’s in my Airbnb. Very easy to set up. Light weight and easy to mount on the wall. Good picture quality. The sound is not the greatest if you don’t adjust the settings. I would buy them again.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi Eric, thank you for your feedback. We're glad to hear that the Insignia 40" FE Series Fire TV was easy to set up, lightweight, and a great fit for your Airbnb. We also appreciate your comments regarding the sound settings and are happy to know you'd purchase it again. Thank you for choosing Insignia.

      Vennila | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease, Size

    Rated 5 out of 5 stars

    Great bargain for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture easy setup size good sounds good i would recommend to be brought by other customers that want a good tv to use in bedroom

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hello Taneeshah, thank you for sharing your feedback! We’re glad to hear that the Insignia 40" FE Series Smart Fire TV offers a great picture, easy setup, and the right size for your space. It’s wonderful to know it’s a good fit for a bedroom and that you would recommend it to others. Thank you again for your feedback.
      Sudeep | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease, Size

    Rated 5 out of 5 stars

    Insignia 40" Full HD Smart Fire TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size for second basement tv and to be taken outside to the patio. Setup was quick and easy and the picture quality is excellent.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hello, thank you for taking the time to share your review with us. We’re glad to hear that the Insignia 40" FE Series Smart Fire TV is the perfect fit for your space and versatile enough for both indoor and outdoor use. It’s great to know that the setup was quick and the picture quality met your expectations. If you ever need assistance, our support team is always here to help. We truly appreciate your feedback!
      Sudeep | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease, Weight

    Rated 5 out of 5 stars

    Great smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    easy to set up and great picture light weight and easy to hang on wall extreamy great price

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi Audrey, thank you for sharing your feedback! We’re glad this Insignia 40" Smart Fire TV has been an easy fit for your space, with a picture quality and value that made a strong impression. Your comments help us continue improving convenience, design, and everyday viewing enjoyment.
      Mueez | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease, Weight

    Rated 5 out of 5 stars

    save a little

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    lightweight tv easy set up, picture color is good personal use

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hello Diana, we appreciate you taking a moment to share your feedback and we’re glad to hear the Insignia 40 inch Fire TV is easy to set up and fits well for your personal use. It’s great to know the lightweight design and picture quality are meeting your expectations, as we aim to provide simple and reliable entertainment solutions. Thank you for letting us know about your experience.
      Poojitha | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease, Weight

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for my son’s room—great value and easy to use! I got this Insignia 40″ FE Series TV for my son’s room, and it’s been a hit. The picture is nice and clear in Full HD, setup was quick, and Fire TV is super convenient for him to stream shows. It’s lightweight, looks good on the wall, and he can easily ask Alexa to launch his favorite apps. Great little TV for the price!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Affordable tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV for $100 and this is a great TV and I loved using it all day every day with no problem no lag no discoloration or anything of that sort. It is a wonderful and great TV for the price in the size is very nice as well. Overall this TV is great.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hello Insignia Customer! We appreciate hearing about your experience with our product. We're thrilled to know the Insignia 40" Class FE Series LED Full HD Smart Fire TV has been delivering reliable performance, great picture quality, and excellent value at such an affordable price. It's wonderful to hear you've been enjoying it every day without any issues and that the size is a perfect fit for your space. We appreciate your feedback. Darshan | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Its great!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased this TV, and overall I’m really happy with it. The picture quality is clear and vibrant, with great color and sharpness that makes movies and shows look amazing. The sound is decent, but I’d recommend a soundbar if you want a more immersive experience. Setup was quick and easy, and the smart features are smooth and simple to use, making it easy to access apps and streaming services. For the price, it’s definitely a great value. I’d recommend it to anyone looking for a reliable, high-quality TV for everyday use.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi Jazzmin, Thank you for sharing your experience with the Insignia 40" Class FE Series LED Full HD Smart Fire TV. We are delighted to hear you are enjoying the vivid picture quality, effortless setup, intuitive smart features, and exceptional value. We also appreciate your balanced thoughts on the sound performance and are thrilled the TV has proven to be a reliable choice for everyday entertainment. Thank you for choosing Insignia. Shashank | Insignia. BBY-ExBrand_Insignia

  • Pros mentioned:
    Connectivity, Picture quality, Size

    Rated 5 out of 5 stars

    Can"t get any better than this!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price, great picture, soooo easy to hookup. Right size and had it working in 15 minutes!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Copilot said:

      Dear Raubin, thank you for sharing your experience. We are delighted to hear that you are enjoying the excellent value, picture quality, and ease of setup offered by your Insignia 40" Class FE Series Smart Fire TV. It's great to know that the TV was the perfect size for your needs and that you had it up and running in just 15 minutes. We truly appreciate your feedback and are glad the TV is delivering such a positive viewing experience.
      Deepika | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This $120 TV Has Audacity and I Respect It

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this 40” Insignia Fire TV because I needed something simple. Something humble. Something that would quietly display my streaming mistakes without demanding emotional validation. Instead, I got a perfectly functional little overachiever. Picture quality? Surprisingly crisp. Not “OLED stare-into-the-abyss-of-existence” crisp, but “I can clearly see every pore in this cooking competition” crisp. The colors pop. The blacks are black-ish. The sound exists. It turns on every time, which already makes it more reliable than several people I know. Setup was easy. It politely connected to WiFi, logged into my apps, and did not question my taste in reality television. That alone deserves five stars. HOWEVER. Within hours of plugging it in, the emails began. “Please review your purchase.” “Tell us what you think!” “Your opinion matters!” My brother in retail, I JUST turned it on. I haven’t even emotionally bonded with it yet. It’s a TV, not a newborn child needing affirmation. So here you go. It works. It shows moving pictures. It has not burst into flames. Five stars. Please stop asking me to write essays about appliances. Now if you’ll excuse me, I have a $120 rectangle to stare at while it silently judges my streaming history.

    I would recommend this to a friend
  • Pros mentioned:
    Connectivity, Picture quality, Setup ease

    Rated 4 out of 5 stars

    Tested - Great picture, light, durable

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Use it for our camping trailer and it’s excellent. Slim and very light makes it easy to move around. Easy to sign into streaming services for shows and movies. Screen is sharp and bright worked great inside and when we took it outside. Durable too. One of the kids accidentally knocked it off the table and it was dented but the picture was perfectly fine.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for the fantastic review! We're so glad to hear that the Insignia™ 40" Smart Fire TV is a perfect fit for your camping trailer setup. It’s great to know that its slim, lightweight design and sharp display are making your viewing experience both convenient and enjoyable—indoors and out!

      We’re especially impressed that it held up so well after a little tumble—sounds like it’s proving to be as durable as it is functional. Thanks again for sharing your experience, and happy streaming! Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Connectivity, Picture quality

    Rated 5 out of 5 stars

    Good tv for price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv works great, easy to set up, very user friendly, also has Ethernet port like we were looking for.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hello Insignia Customer, thank you for your feedback on our Insignia™ 40" Class FE Series LED Full HD Smart Fire TV. We're delighted to know our TV has delivered the convenience and functionality you were looking for. Thank you for choosing Insignia!

      Mueez | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    good buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    bought to replace my sister tv. she loved it. good quality picture and sound. easy setup excellant pricing

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hello Insignia Customer, thank you for choosing the Insignia 40" Class FE Series Full HD Smart Fire TV for your sister. We're glad to hear she loves it and that the picture quality, sound performance, and easy setup made it a worthwhile upgrade. It's wonderful to know the TV delivered the value and entertainment experience you were looking for at a great price. We appreciate you sharing your positive feedback with us. Poojitha | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Modest price, High quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the 3rd Insignia Smart Fire TV we have purchased in 4 years. We are very pleased with the ease of set up, the quality of the picture and sound, and the features that come with a Fire TV.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hello Insignia Customer, thank you for sharing your experience with us. It’s wonderful to hear that your new TV has continued to impress, especially since you’ve chosen our Fire TV models multiple times over the years. We’re glad the setup, picture, sound and built‑in features have consistently met your expectations. We truly appreciate your continued trust in our brand and your kind words.
      Poojitha | Insignia BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I honestly love this tv. The color is great, it fits the space perfectly, and does exactly what I need it to. Perfect for my bedroom.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hello Miranda! We truly appreciate you taking a moment to leave a review. We're so glad to hear the Insignia 40" FE Series Full HD Smart Fire TV delivers great color, fits your space perfectly, and works just the way you need it to for your bedroom setup. It’s wonderful knowing the TV has been such a perfect match for you. Thank you again for choosing Insignia and sharing your experience.
      Darshan | Insignia BBY-ExBrand_Insignia