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Customer Ratings & Reviews

Your price for this item is $109.99
The comparable value price is $149.99

Customer reviews

Rating 4.5 out of 5 stars with 413 reviews

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Rating by feature

  • Picture Quality

    Rating 4.6 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers express satisfaction with the 40" Class FE Series LED Full HD Smart Fire TV's picture quality, ease of setup, and suitable size. The TV is also lightweight and has great connectivity. However, some customers have noted that the volume could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 413 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Budget-Friendly Smart TV with Solid Features

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you want an affordable, basic smart TV for casual viewing (news, streaming shows, light movie watching), the Insignia 40” FE Series is solid. It gives you the smart Fire TV ecosystem and decent picture for its price. However, for more demanding use (gaming, action movies, immersive audio), you may find it lacking.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    great

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv perfect fit for my daughters room... great picture

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value and easy set up

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is an outstanding value. It’s the 2nd Insignia TV that I’ve purchased now. Hard to find 1080p full hd in this size. Very happy with the display and ease of set up. This one went in my RV and it uses a very small amount of power. It’ll run off of a 100watt power inverter without any issues. I would recommend this TV to anyone who wants a good TV at a great price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Weight

    Rated 5 out of 5 stars

    Insignia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, super light, totally recommend to all, can just imagine how the larger tvs look

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for the glowing feedback, HectorR! We're thrilled to hear you're enjoying the beautiful picture quality and lightweight design of your TV. It’s always exciting when a product exceeds expectations, and your recommendation means a lot—imagine the experience with the larger models indeed! Thanks for sharing your thoughts! Jeth|Insignia Support. BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super buy for our master bedroom

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was on sale at the perfect time as we just moved into a home that had mounting brackets in place. The TV was easy to install on the mounting brackets that were already there. It would have been helpful if the correct mounting bolts had been included, but we had some that worked. Picture quality is great and programming the smart TV was simple as we live stream all our programs.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Good budget TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture. Used for a small room. Set up was easy.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    75” Samsung television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a very nice TV for the price. The size is perfect. The picture quality is excellent couldn’t have asked for more.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Thanks for the great review. We're glad the Insignia 40" Smart Fire TV is hitting all the right notes for you. With its excellent picture quality and just-right size, it sounds like it’s been a perfect fit. |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It works great. The size is good and the colors are wonderful.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the size and color easy to set up! Would recommend to friends and family

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Nice TV at this Price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good for the price, Fire TV is amazing. Have noticed a bit of lag sometimes but apart from that its really good.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your feedback! We’re glad to hear that you’re enjoying the value and features of the TV, especially the Fire TV experience. It’s great to know it’s meeting your expectations overall, and we appreciate you pointing out the occasional lag—feedback like this helps us continue to improve.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Great Firestick Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is a perfecf size for a bedroom. It's an inexpensive tv that has a sharp picture and good sound quality.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Sounds like you’ve found the perfect match for cozy nights in! The 40" FE Series Fire TV really shines when it comes to balancing size, quality, and affordability. That sharp picture and solid sound make it a great pick for bedrooms or smaller spaces where you still want a full entertainment experience. Thanks for sharing the love! |Angelica| Insignia Products|| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture nice size nice price I really love this tv

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value! Great service!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My shopping experience with Best Buy was it's great from beginning to end the TV was delivered to my home as promised set up an installation was easy to TV itself is very nice good picture nice sound even without a sound bar with the fire stick remote I was able to access all my apps with no problem I am very pleased with with the product and the service thank you Best Buy

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Great!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv! Amazing price and good quality. We got this for our spare room and it is the perfect tv for the space

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, AshleyE, for your feedback! We’re so glad to hear that your Insignia 40" Class FE Series TV is the perfect fit for your spare room. It’s great to know you’re enjoying both the quality and value of your purchase. Your support means a lot to us! Tine | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Good option!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A good TV, nice picture and colors, also easy to configure, very light, easy to transport for a good price.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Glad to hear you’re happy with your Insignia™ 40" FE Series LED Full HD Smart Fire TV! It sounds like a solid choice—great picture quality, simple setup, and portability, all at an awesome value. Enjoy your new TV! |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Great Tv!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv with great quality. Very easy set up. Very convenient that it comes with fire tv

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your "Great TV!" review! We're so pleased to hear that your Insignia™ 40" Class FE Series LED Full HD Smart Fire TV offers great quality and was very easy to set up.

      It's fantastic that you find the built-in Fire TV so convenient – we agree it makes for a seamless and enjoyable entertainment experience!

      We appreciate you choosing Best Buy, and we hope you continue to love your new TV! Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Insignia 40" Class FE Series LED Smart Fire TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture. Easy to setup and great apps pre-installed.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Weight

    Rated 5 out of 5 stars

    second Insignia TV added to our home

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great sound. Lightweight, easy to set up.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Very Happy Grandmother

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a TV for gaming for my grandchildren. I love the quality of the product. Your sales staff really assured me that this meet my needs.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi RobertaH,
      We’re so happy to hear your grandchildren are enjoying their new gaming TV! It’s wonderful to know our team helped you find the perfect fit. Thank you for your kind words and for choosing Insignia to bring joy to your family. Patricia | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Perfect size for what we needed. Easy to use remote. Very happy with it.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience! We’re glad to hear that the picture quality, size, and ease of use with the remote met your expectations. It’s always rewarding to know our product fits perfectly with your needs and brings satisfaction. We truly appreciate your support.
      Keith | Insignia Support BBY-ExBrand_Insignia

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