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Customer Ratings & Reviews

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Customer reviews

Rating 4.5 out of 5 stars with 402 reviews

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Rating by feature

  • Picture Quality

    Rating 4.6 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers express satisfaction with the 40" Class FE Series LED Full HD Smart Fire TV's picture quality, ease of setup, and suitable size. The TV is also lightweight and has great connectivity. However, some customers have noted that the volume could be improved.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 402 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great For The Money

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the price, you can not beat this tv. Very good picture, especially for the place I have it installed. Sound is below average, but price point makes it acceptable. Best Buy price matched a week or so after I bought and refunded 20 dollars. Great product from a great seller. I now have four insignia tvs in my home and they are all great. Fire TV is a great smart platform.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your thoughtful review of the Insignia™ 40" Class FE Series LED Full HD Smart Fire TV! We're so glad to hear you're enjoying the picture quality and value this TV offers—especially in your setup.

      We appreciate your honest feedback about the sound and completely understand how the price point makes it a worthwhile trade-off. It's also great to hear that Best Buy was able to honor a price match for you—always a win!

      Four Insignia TVs in one home is quite the endorsement—thank you for your continued support! We hope you continue to enjoy the Fire TV platform and all your Insignia devices. Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great deal.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this tv for a great price. $100 for a 40 inch TV. Cant beat that. The tv itself is great quality aswell.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was very happy with my product we bought. I always buy stuff from Best Buy good quality and brands and very good prices .

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Weight

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this tv the staff was very helpful, lived it works great and very light

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Thanks for your feedback! It’s great to hear that the Insignia 40" Smart Fire TV is working well for you and that it’s lightweight—makes setup and placement so much easier. Shoutout to the helpful staff, too! Enjoy your viewing experience! |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Good Buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for the price!! Picture is clear and the size is great for kids

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your feedback! We're happy to hear that you're enjoying the clear picture quality and that the size is just right for kids. It's great to know the product is delivering excellent value for the price. We truly appreciate your support.

      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good Tv for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got it on a deal and its been a very good looking tv the only issue i will say is sometimes the audio cuts out so i have to hard reset the tv to get audio back , not too big of an issue but just a tad bit annoying other than that its a perfect tv for my room and for gaming foe the price as well.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Television for Dad

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television was purchased as a Father’s Day gift for my dad. He seems to love the picture, great quality and sound easy set up great slim design. The only drawback that I see with product is when TV is turned off and turned on again you have to go back to the apps to get to your channel setting of the original channel somewhat of a headache for older users.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      That's a thoughtful Father's Day gift, and it's great to hear your dad is loving the picture, great quality, sound, and the easy setup along with the slim design of his new Insignia television! Carl | Insignia Products BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Insignia FireTV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and I really like the fire TV The reason why I brought this TV because it was a good buy and I could go wrong for the price and I don’t have the buy a fire stick to add on the TV because I already had the fire stick already built into the TV could not go wrong.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thanks, Evee! Love how you highlighted the built-in Fire TV—no extra devices needed, just plug and play. Sounds like a great value and a great choice!
      — Shiela | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Deal for a Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this tv for my mom who doesn't have cable. The picture quality is clear and bright which is great because her eye sight isn't the best. Easy to use and the sound is so clear. Great purchase for an amazing price!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Investiment ever

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is clear and vivid. Having a voice button is so easy to use. This TV has an extended sleep timer, so I can enjoy my shows without worring about turning off my TV when I fall asleep. This Insignia is a great investiment. I trust the Insignia brand so I know I'm getting great quality

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Darlene, thank you for the kind words! We’re thrilled the TV’s features—especially the voice control and sleep timer—are making your experience even better. Your trust in the brand means a lot!

      — Shiela | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is the perfect size for my room and great quality!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Sounds like you found the sweet spot! The 40" FE Series is a solid pick—compact enough to fit comfortably, but still packing in that full HD clarity. Perfect for cozy movie nights or casual streaming. Thanks for sharing your thoughts! |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Nice TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works beautifully. Easy to set up. Picture is very clear.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your feedback! We’re glad to hear that everything is working beautifully and that the setup was simple. It’s great to know you’re enjoying the clear picture quality—your satisfaction means a lot to us.

      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great. Gtewat picture quality. It fits nice in the space.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your feedback! We’re glad to hear that everything is working great and that the picture quality and fit are just right for your space. It’s always rewarding to know our products are meeting expectations and adding value to your setup.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv lets gooooo!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv while it was on sale so definitely got it for a steal but i love the quality of the picture its very clear and popping. Also the alexa feature is amazing!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV review

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV offers impressive picture quality with vibrant colors and sharp resolution, making movie nights more immersive. The sound is clear, though a soundbar can enhance the experience. Smart features are responsive and easy to use. Overall, it’s great value for money and perfect for everyday home entertainment.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, NishantD, for your thoughtful breakdown. We’re glad the 40" Fire TV is enhancing your entertainment with vivid visuals, clear audio, and smooth smart features. Tine | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture, meh sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think the picture quality on this TV is great! However, the sound quality is trash. You will probably need a sound bar to make this tv worth your while. It always sounds like the bottom of the tv is in a box? And I always have to turn the TV up to level 50 to get decent sound output. But for the price, it was worth the hassle.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi LATIAM, we appreciate your honest feedback. We're glad you’re enjoying the picture quality, and we’re sorry the sound didn’t meet expectations. Your input is valuable, and we’ll share it with our product team in the meantime, a soundbar is a great way to enhance your experience. Patricia | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 4 out of 5 stars

    Hd TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV for the price. Easy set up and installation.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Thanks for the awesome feedback! We're so glad the Insignia 40" Class FE Series Smart Fire TV delivered great value and an easy setup experience. It’s always a win when technology fits seamlessly into your space without the hassle. Enjoy your viewing! |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Easy set up and great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We're using this as an information screen at the entrance to our elementary school and it works perfectly. It was easy to install and set up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV for the most part

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and picture is clear. Only problem is the sound randomly does not work when I first turn it on - every time this happens I just unplug and plug it back in (I have tried troubleshooting why this happens and cannot figure it out)

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fire TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was very easy to set up after unboxing. It took no time to set up my streaming services. The picture quality is crisp and lights up my room at night. The sound is clear and can get quite loud.

    I would recommend this to a friend
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