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Customer Ratings & Reviews

Your price for this item is $199.99
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Customer reviews

Rating 4.6 out of 5 stars with 2327 reviews

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Rating by feature

  • Picture Quality

    Rating 3.9 out of 5 stars

  • Sound Quality

    Rating 3.9 out of 5 stars

  • Brightness

    Rating 4.1 out of 5 stars

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Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are satisfied with the picture quality, easy setup, price, and Roku TV features of the 43" Class - LED - 2160p - Smart - 4K UHD TV with HDR Roku TV. They appreciate the good picture quality, simple setup process, affordability, and the convenience of the Roku TV platform. However, some customers have concerns about the small remote control, short lifespan, screen darkness, limited volume, and lack of HDR.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 2,327 reviews
  • Pros mentioned:
    Ease of use, Picture quality, Roku

    Rated 5 out of 5 stars

    Wonderful interface and lots of apps

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this to replace a bedroom tv and the menus and navigation are so good that I wish our larger more expensive living room set navigates like this. The built in roku works faster than the Fire Stick I had plugged into the HDMI port, and seems to have more apps that I ended up giving my Fire Stick to my father. I am a cord cutter and have an HD antenna. This set seems to pick up more over the air channels with the antenna than when plugged into my previous set. I get all the major networks and that's impressive since I live in the shadow of large hills that make reception poor. The only downside I can find is that while it is a 4K set, it doesn't do HDR. HDR can really make more of a difference in image quality when playing videogames. But I knew this when I purchased it. Besides, I do my gaming on the more expensive living room set that has HDR. I'm very happy with my purchase and my girlfriend likes using the menus and various apps more than our other set.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent 4K TV for gaming

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been hunting for a 4K TV for a while to use with my Xbox One X. Found this one on sale and grabbed it. My chief concern was input delay or sceeen lag, I really can’t stand any significant delay when gaming. After turning it on (and begrudgingly sign up for a Roku account) I found the settings extremely easy to navigate. Within settings there are different preferences for the video, in advanced options there is a “game mode” option which reduces input delay massively. There is no delay, it’s extremely fast and responsive. The picture quality is great, but there are tons of settings to fiddle with. I love the HDR quality, it’s my first HDR TV and it really makes the whites and blacks pop. Another small note, the built in speakers are quite good. Not as good as a sound bar, but above average for built in speakers. The remote is great too. Simple and to the point. Volume is on the right side of the remote on a rocker switch, so it’s super easy to adjust volume without seeing the controller. No numbers and no unnecessary buttons make it easy. My only gripe is you have to turn the TV on and always select an input, rather than it starting at whatever input you left it at before. Maybe I can adjust this? It’s minor though. Highly recommend for gamers on a budget.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Roku

    Rated 5 out of 5 stars

    Best tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So I wanted to buy a new tv for my bedroom. I have a 32” Insignia for 6 years and it still works great. However my eyes are not as great any more. I went to Best Buy and I saw a Samsung for $249. It was a 50” but not a smart tv. As I keep walking I came across this one. I like my 32” and I said if I can’t get Samsung I would get insignia. When I got it home I did not measure the tv so I had to buy a new dresser as well but it was all worth it. The tv is a great and clean picture. The sound is better then any other tv I have heard and the best part is all the apps I can download on the tv and not have to switch devices. This was a big plus for me because a had an older PS3 and when I would turn it on it hummed. For me this was a great buy even though I love Samsung.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Roku

    Rated 5 out of 5 stars

    Great price and picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv on a whim so I didn’t take much time to research. The associate helping me at the store was wonderful and she pointed me to this tv. The difference in the 2160 compared to the 1080 is amazing! I’ve had this tv for way over 6 months and haven’t had a single issue. After buying a Roku smart tv, I could never buy a standard one again. I got this tv for a steal too! I would say the extra money for the 2160 and smart tv features is absolutely worth it and would definitely recommend. You won’t get home and think “I sure wish I would have bought that tv with less features and a worse picture. “

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality, Roku

    Rated 5 out of 5 stars

    Great Smart tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The product is easy to work. Great picture quality. Love the Roku option on it. I can add as many app channels I want. they even have some free ones.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Roku
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Perfecto for my son

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this 2 weeks ago for my son bedroom, good size great quality picture. Control remote is little.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV for the Budget !!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has exceeded all my expectations for a budget TV. HDR is actually pretty decent on video's that support it. Gaming does not support HDR on this TV , but that is okay Standard , and Gaming Modes look great ! Also for A budget TV I did not expect HDR gaming to be a thing even though it would of been nice ! This TV has opened my eye's for purchasing a TV , and realizing that You do not have to spend 1000's of dollars to get a great looking device ! I know the pictures I sent do not really do justice on the quality of the TV's picture considering you can only see as good as the camera i am using. Just wanted to give some kind of reference of how impressed I was with the quality ! I will say finding a ROKU interface version of this TV is very difficult , considering Amazon has taken over most of the user interfaces on newer TV's , and I will stress that is most unfortunate. The ROKU interface is soooo much better and for some reason the menu options for built in adjustments are way more customizable than the fire versions ! I hope you guys have the same experience as me when buying this product !

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome 4K TV for the $$

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has built in Roku, which saves you the cost of buying a Roku device. Roku has a built in Spectrum Cable app so that means that’s one less cable box you have to rent and pay for monthly. A very clear picture and set up is simple. Simple, no frills, at a great price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Perfect T.V. for my dorm room!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought our TV at our local best buy for a very affordable price and it has been nothing but perfect and we have it only for about 6-8 hours a day. Also very fast!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I made sure to research a TV before I bought one this time. My 2 previous TVs went out on me. The last, which was a gift, lost video but had sound after only 6months..So, I wanted something good for the best price. I found it. I read all the review, looked up the stats and what not. This TV is VERY good for the price. You can't beat that. I'm always getting compliments on how beautiful both the picture and sound is on this TV. So far there are no cons at all. I highly recommended it. I've had this TV for about 4 months now and not one problem.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great bang for your buck.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Smart tv. Great picture. Sound is amazing too. Extremely easy set up and looks great mounted on the wall.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv its clear and easy to use. Love that there isn't a bunch of buttons on the remote.

    I would recommend this to a friend
  • Pros mentioned:
    4k, Price

    Rated 5 out of 5 stars

    Excellent 4K TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv for the price 4K roku 43” britgh screen.

    I would recommend this to a friend
  • Pros mentioned:
    Roku

    Rated 4 out of 5 stars

    Great product

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a new smart tv for my room, Insignia brand for me has been very reliable and I tried the brand on the TV. It comes with Roku, streaming channels with out breaking the budget.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Insignia TV shows very well. I love the apps on the TV and the ones that can be added. My only complaint is the sound quality. The sound isn't very crystal clear. But overall this Smart TV is great for the price paid.

    I would recommend this to a friend
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Great Smart Set

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Besides being 4K it has Roku built in. The audio approachs sound bar quality. Has a lot of extras you do not expect like 3 HDMI inputs...

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didn’t think this tv would be all that great but I’ve been dealing with old technology. I am amazed and love this tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    A great brand I’m glad we tried!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    At first I was a bit hesitant when my husband suggested this TV since I wasn’t familiar with the brand. In less than 2 months we will now have had this Insignia TV for 3 years. We use it pretty much every day. We have never had one single problem that I can think of! I only wish I could say was much for the different streaming services we’ve gone through! I definitely recommend!

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    1 year of happiness

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Why I gave it 1 star. I purchased this TV 1 year and 2 1/2 months. Today when I got home and turned on the tv, out of nowhere, a black line in the middle. This tv has never been moved from where it is, I don't have any small children that could have hit it or thrown anything to it. I called customer service of Insignia and because it's over 1 year and I didn't purchase insurance, they can't fix it. I know that perhaps it'll be more expensive repairing it than just getting another. Huge DISAPPOINTMENT.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Amazed by this "lower end" TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I would easily consider myself a technology buff, but when it came to my main TV. I was still using a 7 year old 1080p Plasma. That all changed about 2 months ago when I picked up this 4K TV. I wasn't in the mood to spend $1,000+ on a TV. I use a TV enough, but not enough to justify that. Even if I used a TV for hours everyday I would still have a hard time not getting this one. I spent a good deal of time looking around online and finally found this one. I went to Best Buy to check it out and it looked great to me. Due diligence dictated I check out a few other "higher end" TV's while I was there, and while they had great pictures, the increase in cost wasn't justified by what I saw. I am thrilled with this TV and would absolutely recommend it to anyone looking for a TV of this size. The picture in 4K is outstanding; Crisp, clean, and sharp. The speakers could use some help, but they are an upgrade from what I used to have so I'm happy. WiFi setup was a breeze. Setting up my connected devices was about as simple as it should be. Adjusting the picture and sound profiles to my liking was plain and simple. I had this TV out of the box and on a wall mount in a matter of minutes. The TV was packed well and light enough for a one person install. All in all this is a great TV with some nice smart features. While it may be on the lower end of the price scale, it's on the higher end of my satisfaction scale! I wouldn't hesitate to recommend it or even buy another one for another room.

    I would recommend this to a friend
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