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Customer reviews

Rating 4.2 out of 5 stars with 42 reviews

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Rating by feature

  • Value

    Rating 3.9 out of 5 stars

  • Quality

    Rating 4.3 out of 5 stars

  • Ease of Use

    Rating 4.2 out of 5 stars

79%
would recommend
to a friend

Customers are saying

Customers highly value the Identity Advisor for its identity protection features, easy setup, and the peace of mind it provides. They appreciate the alerts for password changes and monitoring of personal information on the dark web, private forums, and social media. However, some customers have expressed concerns about the limited features and the fact that it is a web portal rather than software that can be installed.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 42 reviews
  • Rated 5 out of 5 stars

    Feel safe

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seems great, no problem with ID theft, realized I needed to update some passwords and what data breaches I have been a part of. Works fast and easy

    I would recommend this to a friend
  • Tech Insider Network Member

    Rated 4 out of 5 stars

    LifeLock "Light" makes for good protection

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a good value compared to what I have with the credit companies give out at this level. This is a year subscription for one pre-paid price versus what amounts to $4-24 a month, but there are some important differences than what you might get from a credit bureau account. You can have 9 different categories monitored: eMail addresses, addresses, phone numbers, your mother's maiden name, driver's license, insurance accounts, credit cards, bank accounts, and gamer tags. What it will do is scan each of these credentials and make sure that they are not stolen or tampered with during the lifetime of your subscription. This is a little less comprehensive than what you would get with a full LifeLock subscription. I would call this LifeLock Light. You get all the Dark Web monitoring and identity theft protection, but none of the insurance. So if you've seen the big $$$ guarantees on TV or otherwise that go along with most LifeLock plans, this is not one of them. It's really easy to install this on your computer because it's really only web based. There's an app component for your phone, but I doubt you'd interface with it on your phone. This is really a set it and forget it type of item. It will send a message to tell you when something you've asked it to monitor was found on the dark web or otherwise, and then you'd need to figure out the plan of action for yourself. If you want a more proactive team you need to go to a higher plan. I do like that it streamlines freezing your big3 credit reporting companies, which is the mark of a higher end plan. Nice to see it in this product. I tried this out for a month and I think I'll keep it. I like it a lot! It's way more straightforward than the competition. Very easy to see your information. I realize this is not a comprehensive solution and that's all I need for now. I do wish that it had some kind of insurance vs. nothing, but at least I'd know that something happened.

    I would recommend this to a friend
  • Tech Insider Network Member

    Rated 4 out of 5 stars

    Peace of mind

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No introduction needed for Norton very trusted brand when it comes to security, my personal data got compromised multiple times and getting out of it is a very big process, having a software and a app which secures and monitors your precious and very important data is a life saver and that too without going through complex setup process. Setting up Norton LifeLock Identity Advisor is a very easy and simple process just create your account using email and enter basic information and verify email that's it done, Once the setup is done add what are all the personal information you want to be monitored and secured to the app or software it starts instantly searching normal web and dark web about your leaked data and alerts you if there any and recommends you what are all actions can be taken in order to secure your data, you can freeze your credit with multiple credit bureaus using this product so that no one can open bank accounts or credit cards on your name ,even if something goes wrong dont worry you are liable for anything Norton will take care on your behalf and reimburse upto 1 million and secure your data and identity back Finally i can have a piece of mind thinking that my data is secured all times even if it gets compromised am in a good hands

    I would recommend this to a friend
  • Tech Insider Network Member

    Rated 4 out of 5 stars

    Basic, But Beneficial

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The LifeLock Identity Advisor is identity theft protection in a small, but easy-to-understand package. LifeLock covers the essential needs in monitoring private information. I found the interface easy to navigate and interact with. I was able to get monitoring attached to a number of things such as addresses, emails, phone numbers, bank accounts, credit cards, and other things as well. Fortunately, LifeLock allows for multiple entries within these categories which is a major plus. Upon completing registration, I received an alert within 10 minutes to a comprised account. Fortunately, that account was no longer in use, but it did convince me to update multiple passwords as an extra precaution. The only real drawback to this software is that subscription can only be used on 1 adult at a time. It would be more advantageous to offer family plans for the service to provide an additional layer of protection. Despite being limited to only one individual, the product is useful and definitely a recommendation as a must-have.

    I would recommend this to a friend
  • Tech Insider Network Member

    Rated 5 out of 5 stars

    Provides good security against cyber-criminals

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Due to various identity fraud issues in my life over the last 10 years, I have had the "benefit" of receiving various free identity alert guidance. However, all of my "free" options have run out, so I picked up the Lifelock Identity Advisor to make sure there weren't any unexpected changes. There is a convenient dashboard and I received emails immediately with issues that I should look into. This software appears to have all of the primary coverage that I've seen from other companies including phone number, bank account information, credit card number, home address and email address. But I haven't seen Driver's License Number, Insurance Number, or Gamer Tag (is this a concern?). I generally think more is better, so that's a nice wrinkle. The best wrinkle that I noticed was the option to prevent other people from filing their taxes in your name - a new scam where people obtain gift cards by falsifying your tax return. So I like that I won't need to consider that as an issue in the future thanks to this software. The software is very clear that the option to freeze is included, but not the option to "lock" your credit. Locking your credit requires additional cost -- now, this may be a valuable option, but I have been fortunate enough to never need it and wouldn't want to pay for something that I wouldn't use. Generally, I think the freeze is enough if there are any credit issues, because other people can't access my credit records and therefore it's more difficult to obtain a false account under my name. So just really happy with this software as it provides me with the security to make sure no one is destroying my credit.

    I would recommend this to a friend
  • Tech Insider Network Member

    Rated 5 out of 5 stars

    The perfect option. Simple and informative

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Throughout the years my wife and I have subscribed to several different ID protection programs. We've tried the inexpensive ones and we've tried the more expensive ones. What we've found was a lot of times, the more expensive brands will have their website and mobile apps be overly complicated in the name of being better. But what happened was we got tired of the over complications. We just wanted the important information a click away. We wanted simplicity, but with all the features and information the more expensive programs had. I think we've found it with LifeLock. I've always heard of LifeLock through advertisements, but I never thought to use it (for no reason other than I used whatever fell into my lap). Now I know what I've been losing out on the whole time. This program couldn't be more simple to use and utilize. The set-up was super easy too. You just enter 9 different pieces of information and it'll take it from there. The mobile app is actually great too! Far too many times the mobile apps are an afterthought and half baked. Not LifeLock's app. From now on, this is the only program we'll use to protect our identities. Trust the reviews.

    I would recommend this to a friend
  • Tech Insider Network Member

    Rated 5 out of 5 stars

    Powerful Identity Protection That is Easy to Setup

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    INTRODUCTION: The LifeLock Identity Advisor has gained universal recognition as the best known go-to source for identity protection. LifeLock offers 3 levels of effective protection for your identity & your assets. I chose the most basic plan, because it addressed these concerns: - Social Security Number & Credit Alerts. - Lost Wallet Protection. - Verified United Sates Post Office Address Changes. - Monitored Privacy. - Monitored Dark Web. - Monitored Credit. - United States based Restoration Team. REVIEW: LifeLock consists of a do-it-yourself layout. You enter data by answering a simple questionnaire. The settings are easy-to-configure. You control the protection level, and can change settings any time. CONCLUSION: LifeLock is a bargain, alerting you by cell phone, text or email & covering up to 10 credit or debit cards, your home address, gamer tags, insurance, email, bank accounts & more. I highly recommend it for affordable peace of mind.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    LIFELOCK SAVED ME!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A bit difficult to navigate, but has already provided 20 web issues! All had to do with passwords stolen!!! This product is worth its weight in gold. One fraudulent usage of the information received from Life Lock is well worth its cost!!!

    I would recommend this to a friend
    • Brand response from Norton & LifeLock Product Expert
      Posted .

      Thank you for your feedback. We love hearing from our Norton customers! norton_us

  • Tech Insider Network Member

    Rated 1 out of 5 stars

    LifeLock Identity Advisor.

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    LifeLock Identity Advisor LifeLock identity advisor covers the following Up to 5 Addresses Up to 5 Phone Numbers Up to 5 E-mail addresses Mothers maiden name Your drivers license number Your insurance policies Your gamers Tags Up to 10 bank accounts Up to 10 credit cards. Also, you have access to an ID Restoration Services agent should any of your information appear to be improperly used. Download and set up went without any problems. Following the prompts, I entered the required information and set up was complete. I ran the scans and tried to view the results. All I got was errors as per the attached. Utilizing the support feature was exhausting, after typing in my problem I got 50 pages of results that had nothing to do with the problem. I have loaded pictures of the error screens I have received. I have not been able to use this product since I downloaded it. There is extensive advice and weblinks to other items available to assist with securing your identity. There are links to the 3 primary credit reporting agencies, Bank security freeze via ChexSystems, and State level utilities freeze.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Purchased

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased with laptop, haven’t used yet. It’s a gift, I’m sure it’s good.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Purchase for college student

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase for my daughter new laptop . So I’m assuming it’s going to do what it suppose to

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Giving it a chance

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brought to see if it will work. Will update review if it changes.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Lifelock Purchase

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great recommendation and addition with purchase of electronic!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Peace of mind for my personal security.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Makes me feel much better about my personal security online. With so many hackers out there anymore, you need to do everything you can to protect yourself.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great anti virus protection software. Works on multiple devices.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great for protection

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I thought it would be more complicated but the software is pretty straightforward. Very easy to use and does not blasts you with alerts.

    I would recommend this to a friend
  • Best Buy Employee

    Rated 5 out of 5 stars

    Solid

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    Best Buy Employee
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty software for the price tracks a lot of important things and gives peace of mind

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Not a great value

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It doesn’t really have enough features to be an identity product. Be aware it’s not software you install, but a web portal you login to.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Sucks

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Could not load & Geek Squad had no luck either. Haven't been able to get my money back or contact a living person!

    No, I would not recommend this to a friend
    • Brand response from Norton & LifeLock Product Expert
      Posted .

      Thanks for taking the time to provide us with your feedback. We really appreciate this. We are extremely sorry to hear you have not got the help you needed. This is not the kind of experience we want our customers to have, and we would love the opportunity to make your overall experience better. In order to best address this issue, we ask that you please contact LifeLock Member Services at 1-800-543-3562. We look forward to hearing from you. Thanks and stay safe. norton_us

  • Tech Insider Network Member

    Rated 4 out of 5 stars

    Covers more than some alternatives do

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    Tech Insider Network Member
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm a fan of the lack of install. Simply the webpage. But this is also part of my concern. They ask for things like my bank accounts, credit cards, mother's maiden name, insurance, driver's license. This is a LOT of personal information to put in here since even THIS is conceivably hackable. We've all had notices from places we had personal data stored, telling us there was a breach, either an actual hack, something simply carelessly unpatched, someone inside copying data, literally hundreds of reasons why that company didn't secure our data. For me, I rarely have anything anywhere like this. If someone gets a password to one place, it's not a huge deal since every one of my passwords are different for every site, so losing one password doesn't impact me much. Where I shop, I don't save even credit card information, I fill it in each time in a non-persistent state... So this is really pushing my trust limits. But at least the credit card info is only asking for the number, not the expiration date or any CVV data. So even if they were compromised, it doesn't have the critical data needed. It only lets you save 10 credit cards though, which is likely sufficient for most people. There are limits to other things as well, 5 email addresses, 5 phone numbers, 5 insurance accounts, etc... Not a fan of the main page. They have huge icons and text for all these bits of identity information you have to enter, with left and right buttons on each end to scroll through the list. It makes it REALLY annoying to enter the data, since you enter something, then have to click that annoying button to get BACK WHERE YOU JUST WERE to enter the next bit of data. And you can NOT copy/past credit card numbers, that is a HUGE annoyance. Enter a credit card number, for example, then click "Save" and it closes that window, and you have to scroll again to find it again and enter another. Seriously, they should just allow multiple entries, or at least if you have to enter one at a time, give an option, "Would you like to enter another?" before closing out the whole window and making you go back to the beginning of the process. And after getting four cards set up, I couldn't get a fifth to save. It kept telling me, "Must be 19 characters or less," and there were only 16 numbers. Even deleting everything and trying again, it kept giving me the same bogus error. Took me exiting out and trying again four or five times before it finally accepted another number. They have an "Identity Lock" section on the navigation pane on the left. Credit lock isn't included but apparently this is an upsell opportunity for them as they have a phone number here to call so you can upgrade. This section also has the links to freeze things for each agency, Experian, Equifax, Transunion. It also has links to manage a freeze for your bank, utilities, and Tax ID Theft protection, where you can set up an IP PIN that would be required every time you file taxes. Since I do file electronically, and I just verified that what I used last year, and likely will use again, H&R's software, DOES support the IP PIN option, I followed their link and got to the IRS webpage. Conveniently it can use ID.me which I've already got set up for some VA things I have. So getting the IP PIN set up was less than a minute. Considering the increasing number of IRS refund thefts, this is certainly a handy thing for me to have had a link for, since I hadn't even known about this offering from the IRS prior to this software. The website is pretty basic at this point, since I've had no information entered for long, there's no reporting it can tell me about yet. But when I checked my email, I saw I had an email already half an hour ago from Lifelock. So that would've had to have been sent pretty much instantly after I was filling in the email addresses I commonly use. Sure enough, some old things from 6 or 7 years ago for sites that either don't exist anymore, I don't use anymore, and all with passwords that were changed years ago as well. The information they give can be useful to the right person, but I'm picturing someone like my mother, or a bunch of my clients (I'm the CTO of an IT company) seeing this, and they'd likely panic. The first thing it says for, "What can you do next?" It says if your notification mentions an email, change the password associated with it. This would be really problematic in some instances. Because Adobe had a breach in 2016 and I had a Hotmail account associated with it, there's absolutely NO REASON I should be told to change my email password. They didn't breach Microsoft in this 2016 data leak, so Adobe would have had no way to know my email password. So the information here really should be tweaked some. I can see clients or relatives calling me for help from something like this, causing them far more work than it needs to because the details are poorly written out. They DO have handy information here though, about changing the WEBSITE password for sites that were compromised, not to use the same password everywhere. They upsell their Norton Password Manager on this page as well, although that's not unexpected. And that's about all you can do. Fill in the information, then sit back and wait. There are quite a few services that do this "dark web" scanning, and all seem to do some big scare tactic about how "dangerous" it is to have anything out here, when in the majority of the cases it's pretty minor things that I've ever seen exposed for ANYONE up to this point at the end of 2022. As I noted above, I'm the CTO of an IT consulting company, so we have a lot of clients scattered around the world, and so far we've never had anyone actually impacted by anything like this in the last 20 years. Having been a person with an account that was exposed in some security breach or other within the past year (who hasn't, with so many places being hacked) I've already got a free couple year of Experian Identity Works going, so I thought I'd see if this ended up doing anything more. This does track quite a few more things than the Experian offer does, so it's definitely more comprehensive. Although Experian found my home phone number in a dark web search just two weeks ago. Norton found things when I installed it, but THIS one it totally missed. Norton only found things that were 6 to 7 years old. On the home page, I can't really tell what is tied ONLY to this, and what was tied to a Norton 360 service I had tried out earlier in the year and then removed since I didn't care for it. So my dashboard here may have more things than you'd get only from the Lifelock protection service. I have a lot of ads though about upselling other things, other stuff Norton wants me to subscribe to, or if I extend my subscription today (I just ACTIVATED it today) they'll give me 3 extra months, etc. I've never been a fan of things like this on the main status page for something I'm paying for.

    I would recommend this to a friend
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