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Customer Ratings & Reviews

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The comparable value price is $2,499.99

Customer reviews

Rating 4.7 out of 5 stars with 155 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.8 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality of the 65” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Many reviewers praise the clarity and brightness of the screen, describing the image as excellent and very clear. There were no negative customer comments reported.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 155 reviews
  • Pros mentioned:
    Setup ease

    Rated 5 out of 5 stars

    Fantastic Samsung S90f

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Samsung S90f QD-OLED is a fantastic TV. The picture quality is brilliant with vibrant colors to black blacks. The apps it comes with all ready to explore is truly amazing. Samsung Plus is a great start. The S90f was so easy to set up to get started viewing all my favorites. Download the SmartThings app to work hand and hand with the Samsung. All in all this is the best TV I’ve ever purchased.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture. Many apps to for a smart TV. Easy to Navigate

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Samsung 2025 65" S90F OLED Excellent Choice

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This purchase was for our main TV - and we use it in our living room. We were replacing our previous Samsung which recently got destroyed during a low power surge/fluctuation and could not be repaired. This TV has excellent picture and sound quality, as well as superior brightness - especially when playing Ultra Blue-Ray DVDs. We are not much into streaming movies (pretty much still old school). Overall very happy with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Oled quality

    Rated 5 out of 5 stars

    Beautiful display.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with our purchase for our new house. This display is beautiful and crisp. OLED in unmatched when it comes to contrast. The display gets bright enough to deal with any sunlight coming through the windows in the family room. Watched football and a few shows on it so far. A huge difference compared to my old LED Samsung.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Oled quality

    Rated 5 out of 5 stars

    First OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our first OLED. It's going on two weeks now and so far we love it. The room the TV is in is very bright and the TV shines like we wanted. Being retired the TV is on a good part of the day. Hopefully it last many, many years.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 4 out of 5 stars

    Amazing color, brightness, anti-glare!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been really impressed with this tv. The color/brightness/anti-glare is out of this world. The remote is great as well being that it is rechargeable by usb-c and solar. It's super thin and looks great up on the wall. Only reason I haven't given 5 stars is I'm struggling a bit with hooking up my soundbar with optical wire and have had to go bluetooth connection (don't have an HDMI connect on this soundbar). I would give it 4.7 to 4.8 so not a real 4 star.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    The best glossy Oled on the market, hands down

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The oled is arguably the best glossy screen model you can currently buy. The hdr and sdr brightness are amazing and it's tremendous as a console or pc tv, due to its 4 hdmi 2.1 inputs, 144hz refresh rate (<--pc, current consoles max at 120hz), is fully PS5, XSX compatible in all ways and tremendous when hooked up to a pc. The motion clarity has improved over the last few years as well. Now if you're ok with a matte screen, the higher end 95f is you're better choice due to it's 165hz refresh rate (although it's near impossible to tell 144hz and 165hz apart while gaming) and slightly higher brightness.But there is nothing like an oled with a glossy screen especially in dark rooms. My only complaint is why Samsung didnt just add in 165hz to the 90f model and the renote is one of the worst i ever seen. Still if you're a ganer or movie/sports fan, and want the best gloosy oled, this is _the _ best option, as qdoled just have more color volume.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    No Reflection & Great Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture, true blacks. I have large windows, and reflections are no longer an issue. Set up was a breeze, and the sound quality is quite god.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    S90F is a great 4K OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Samsung 65" S90F OLED 4K has exceeded our expectations. This is our main viewing TV and we have it wall mounted in our Michigan sunroom. So we bought it due to the matte finish the screen had since the room has 3 walls of windows and has light pretty much from sunrise to sunset. However, when we unpacked it we noticed it has a glossy finish but had the anti-glare screen. So, we were concerned that this tv wouldn't work for us since the room is very bright all day. Well, we were very pleased to experience no issues with glare, reflections or any other artifacts when watching during any times of the day even on the sunniest days. The TV has worked out very well for us. 4K content comes in very crisp and clear and have not experienced anything negative.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture easy set up no glare is awesome! great in bright room able to see from all viewing angles

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Amazing purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you’re thinking about buying a tv this is the one, very easy to set up and the quality is amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV so far

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Initial 30 day review is solid on this set- great colors and black levels and not difficult to set up or adjust.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Samsung 65" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Bright and very sharp picture. Well worth the money.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased a Sony but I didn’t like the picture quality or the operating system. Went into the store and a sales associate showed this Samsung. Between the picture quality and how easy it was to operate I switched the TVs. I love my new Samsung.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV! Was a little nervous picking it up and carrying it home in my SUV. I was told of how fragile the screens are but had no issues with a careful drive home and unboxing it. The picture quality is just as good at home as in the store.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the PS5

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Easy set up. Picture quality is great. It is worth looking up the tuning settings online, there are plenty of creators with that content. My primary use is gaming with a PlayStation 5. Game mode is fantastic. I finally feel like I am utilizing the full power of the system. Death stranding 2 looks ridiculously good on this TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung oled 65”

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic tv so far. Love the picture quality and features. Would definitely wall mount it. I don’t feel super confident in the plastic stand in the center. The remote is small and easily misplaced. it also doesn’t seem to in the dark have a clear top and bottom (shape and size) seem out of sorts. Would buy again and recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The QD-OLED to buy in 2025

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Let me start by saying, I have owned all of top TV’s in 2024 and this TV is the best. If you are looking for the best glossy QD-OLED, this is it. The price is less that the top tier G5, S95F and Bravia 8 II and will perform similarly or better. The picture is beautiful, the build is nice and motion is highly improved over previous models. The only knock is that every new TV has a high starting price. If you can wait until the price drops, I find it a hard TV to beat in 2025

    I would recommend this to a friend
    • Brand response from Samsung
      Posted .

      Kevinthetechguy,

      Thanks for your review! We’re so glad you’re enjoying the sharp, smooth picture quality with 4K AI Upscaling Pro on your S90F OLED. Powered by 128 AI neural networks, your content is transformed to stunning 4K, no matter the resolution. Thanks for choosing Samsung!

      If you ever need assistance – whether it’s optimizing your settings or anything else – reach out to Samsung Support at 1-800-SAMSUNG (8 AM – 12 AM EST, 7 days a week).

      You can also visit the Samsung Support page online to:
      • Chat live with an expert
      • Find manuals, software updates, and warranty details
      • Register your TV for easy support, exclusive promos, and more

      Enjoy your new Samsung TV!

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    I bought a dud

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought my 65" Samsung OLED on Sept 13, 2025 and it was installed on Sept 25 (Could not get an earlier date because Best Buy had a good Labor Day sale). The picture and the sound are great. However, it kept cutting out and then come back on after a few seconds or minutes. Since this is the time of the baseball playoffs, my husband was not happy and had to go to the other room to watch it on a small TV. I will have to return this TV and will edit my review if the replacement turns out to be better. I hope it is just this particular TV that is a lemon and not the whole series.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      Hi Hannef,

      We're very sorry that you are experiencing issues with your S90F TV cutting out. If you're noticing audio dropouts - especially when using HDMI - we recommend switching to a High-Speed HDMI cable with Ethernet Channel (labeled HEC or HEAC).

      Also, try a cold boot by holding the power button on your remote for 5+ seconds, and check for firmware updates under: Settings > Support > Software Update.

      If the issue continues, feel free to contact Samsung Support at 1-800-SAMSUNG, available daily from 8AM - 12AM EST. You can also visit the Samsung website and click on ‘Support’ for:
      • Live Chat
      • Manuals, Software, & Warranty Info

      ~ Samsung Advisor Samsung

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Oled 65 inch

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the size,the picture is so bright,its like sitting in the theater,its thin structure light not as heavy as others,the pixels are excellent, get this TV its fabulous

    I would recommend this to a friend
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