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Customer Ratings & Reviews

Your price for this item is $321.99
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The comparable value price is $699.99

Customer reviews

Rating 4.6 out of 5 stars with 1467 reviews

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Rating by feature

  • Picture Quality

    Rating 3.8 out of 5 stars

  • Sound Quality

    Rating 4.0 out of 5 stars

  • Brightness

    Rating 4.0 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers praise the 50" Class - LED - X690E Series - 2160p - Smart - 4K UHD TV with HDR for its exceptional picture quality, reasonable price, and easy setup. Many users are particularly impressed with the TV's stunning picture and clarity, while others appreciate the brand reputation of Sony. However, some customers have expressed concerns about the limited app support, lack of HDR, and issues with the remote control, color, and refresh rate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 1,467 reviews
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Nice tv for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice tv picture color is superb. It was a great price

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 4 out of 5 stars

    Nice 4K starter TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and color, excellent upgrade to a 40" HDTV at a great price (on sale for $430).

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture quality and the features are simply great.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great HDR and picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture for the price, Great buy for a mid range set.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is our 1st Smart TV purchase, yes we still have what I call "Fat Boys" in the house. We had the TV delivered, I was a little nervous, but it arrived with no issues. Assembly was easier with 2 people. We hooked up the cable, and have no problems. Picture is great! Now we're learning how to use the Smart functions offered on the TV.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony Is The Best

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have learned over the years to stick with Sony and that is what I did this time also! I love this TV and the price is even better!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    I love it!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s amazing. The touch bar makes using programs like photoshop so much easier and more fun. I absolutely love it. Worth every penny.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture bad functions

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the products picture is very good. However the smart features are lacking for a 4K tv with HDR. I would reccomend having an Apple TV, Roku, Fire Stick, or Chromecast connected to the tv for any media apps due to the lack of available apps within the tv itself. For all the annoyances from having to have a streaming device connected, the picture quality does make up for it especially at the price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for the money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for the money! Great picture and decent sound for those of you not planning on connecting it to any sound system ( i’m not sure how anyone does this, but I know you people exist! ) I liked this TV so much that I also got one for my grandma. The giant Netflix button on the remote is easy for the non-tech savvy.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture good sound easy too operate just love sony

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Sizeable. Easy to put together and set up.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is exceptional. Great images, great vivid colors.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 50" - LED - 2160p - Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony - 50" - LED - 2160p - Smart TV. I was floored when I saw this TV in Best Buy. The picture is absolutely amazing. I was concerned that it would mesmerize me when I got it home and I was pleasantly surprised that it was even better than anticipated. LOVE THIS TV!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    clear pic, easy to set up, good sound, lots of features

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    Poor implementation by Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While I'm not a big fan of the Android TV platform, it is much better than the "Linux" OS on this TV. Little to no app support, everything requires a lot of navigation, and the picture adjustments don't allow a well-dialed-in picture. Plug in a satellite or cable box, adjust the picture settings to give you the best picture the TV is capable of, then change the channel. All your hard work will be for naught because you have to adjust it all over again. I would completely understand needing to make additional adjustments if I changed inputs from HDMI1 to HDMI2 (or anything along those lines). But, that isn't the situation here. In a nutshell, the TV does not have the picture processing capabilities of the more expensive sets from Sony. Once you've adjusted the picture for one particular channel, you should be all set for ALL content that comes in on that input. But, every time the channel changes, or the SHOW changes on the channel you configured, the settings have to be tweaked again. I would not suggest this TV because of the lack of quality picture processing overall. Move up to the 800E series for a MUCH better experience overall.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have no complaints about the TV at all. The picture is great, it has all the apps available. I cannot say much for the sound, since I use an AV receiver for that. Also, I purchased a different stand, an exclusive to Best buy,. which is sturdy and gives the TV more lift. Overall, a great TV that I am thrilled with and would recommend!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Nice pic

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is clear. The remote is a nuisance. Other than that good tv for the price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good and easy!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is just different. From the excellent packaging to the attached handles to the outstanding picture I knew I had purchased an upper-tier product. Although this is not the level of an OLED, sitting away from the other televisions in a small room, this device delivers a pleasant experience I am very happy with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Huge screen very colorful and bright super loud amazing

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Excellent Picture for the Money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the picture quality, ease of connecting to other equipment, and price

    I would recommend this to a friend