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Customer Ratings & Reviews

Your price for this item is $321.99
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The comparable value price is $699.99

Customer reviews

Rating 4.6 out of 5 stars with 1467 reviews

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Rating by feature

  • Picture Quality

    Rating 3.8 out of 5 stars

  • Sound Quality

    Rating 4.0 out of 5 stars

  • Brightness

    Rating 4.0 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers praise the 50" Class - LED - X690E Series - 2160p - Smart - 4K UHD TV with HDR for its exceptional picture quality, reasonable price, and easy setup. Many users are particularly impressed with the TV's stunning picture and clarity, while others appreciate the brand reputation of Sony. However, some customers have expressed concerns about the limited app support, lack of HDR, and issues with the remote control, color, and refresh rate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 1,467 reviews
  • Cons mentioned:
    Refresh rate

    Rated 4 out of 5 stars

    Good for a bedroom

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV for a simple bedroom watch. Not the best blacks, or the best refresh rate for sports. But it doesn't do bad to finish a movie after moving from the family room, or watching a movie in bed. Smart TV features are a little limited, but I use the Roku anyways. You get what you pay for and this was a good price at $400 back in 2018.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Gorgeous picture quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was not able to see TV working before purchasing, but have had Sony brand TVs in the past. I wasn't disappointed.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony 50 inch led smart tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony 50 inch smart tv,I now have one in every room,I got this tv at the right time for the right price.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Nice picture...had to adjust settings.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only problem was my soundbar didnt have optical audio jack so had to use headphone port to connect to soundbar.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I need a TV for watching news mainly and making some noise in the house. For that purposes this is a great TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony still rocks!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    At first, the super crisp images with 4K ultra high def sort of creeped me out but I gave it some time and now I really like it. Love the Netflix and YouTube buttons, so easy; not that the one more click to get to any other streaming service is much extra effort. The size is just right for my wall, too.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good medium price 50 inch 4K TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Packaging and set up were better than other TVs. The grips on back of set were innovative. Picture quality is as anticipated for set of this price range. An important NEED of TVs is the ability to automatically select currently active input source rather than manually resetting each time. At least automatically return to a default input after turning off tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great tv for good price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and tv for the price, very thin and lightweight.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Good quality tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture and easy to setup the only issue i had not enough ports

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV for the price.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    4K TV is great. The only thing I am disappointed with is the sound. I think a sound bar will correct that.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great picture for the size and price of the tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was super easy and convenient to order online. And even the shipping was quick and no damages to item.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv, easy to setup wiyh basic cable. picture and color are great

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Stunning

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The people at Best Buy in Destin were extremely helpful in telling the difference in 4K TV’s and the ones that come out during the holidays that are so cheap, not all 4K TV’s are the same and this one is hands down a huge difference in picture color and quality over other name brand holiday TV’s.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So much yes!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was hesitant to buy a new tv for the bedroom. My wife was not. Always listen to your wife when it comes to getting a new tb for the bedroom. We upgraded from an old 32 inch toshiba to this beast of a tv, and it’s amazing. Vibrant colors, stunning picture. This tv is worth the money for sure.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice product clear picture, great sound and easy to set up.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    The price was right

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV during Cyber Monday deal. This definitely isn’t the best 4K TV out there, but I am very happy with what I got for what I paid.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Nice tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv for the built in direct tv feature, you still need a box! it's not really "built in"

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    very nice 4k TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm primarily using this as a computer monitor, but I am also watching some TV on it. It looks really good all the time, except during the Oscars, the people were all blurry, but since that was the only time I had display issues I would say it was a DirecTV problem and not a TV problem.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Thoroughly impressed

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Comparing TV’s from a previous RCA, LG, and Samsung owner.. Sony has definitely achieved the 5 stars in all categories. Excellent picture quality along with sound. Paired with a soundbar and it feels better than being in the theaters! Excellent job Sony for the price and quality!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent deal fo TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I always buy Sony TV's due to their high ratings and this one doesn't fall short of my expectations.

    I would recommend this to a friend