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Customer Ratings & Reviews

Your price for this item is $321.99
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The comparable value price is $699.99

Customer reviews

Rating 4.6 out of 5 stars with 1467 reviews

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Rating by feature

  • Picture Quality

    Rating 3.8 out of 5 stars

  • Sound Quality

    Rating 4.0 out of 5 stars

  • Brightness

    Rating 4.0 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers praise the 50" Class - LED - X690E Series - 2160p - Smart - 4K UHD TV with HDR for its exceptional picture quality, reasonable price, and easy setup. Many users are particularly impressed with the TV's stunning picture and clarity, while others appreciate the brand reputation of Sony. However, some customers have expressed concerns about the limited app support, lack of HDR, and issues with the remote control, color, and refresh rate.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 1,467 reviews
  • Pros mentioned:
    4k

    Rated 5 out of 5 stars

    Beautiful Picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    THis was my first 4K tv and i honestly love it, its a great intro tv to 4k

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Not a bad TV for $450

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The only downside is this TV is not an Android based smart tv, which means you can't load apps. If it has the app you like then it's a good value. If it doesn't move on. As far as the picture goes... it looks clean and does a great job for the money! Bought this for my mother and she loves it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Great Price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Received some good advice from inside the store while shopping for Smart TV. Actually the best advice came from another customer who did their research! Easy to set up and Quality picture. We will need to add a sound bar as suggested.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice picture, but beware...

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this tv and couldn't be more amazed by the picture quality... But a week into owning the tv the bottom half started to look a little faded with a white line running across horizontally. Exchange it and so far so good. Gave four stars because of the hassle of returning to the store.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have always purchased Sony TVs and have never been disappointed. This TV is no exception. Purchased the TV for our bedroom and the picture exceeds our expectations. The bonus was a great price as it was a Best Buy Door Buster sale.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Ease of use, Picture quality

    Rated 5 out of 5 stars

    Super Smart TV

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great 50" screen for large living room. Easy to set up and connect to internet. Color is fabulous.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality and price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this Sony TV for very reasonable price. After 3 weeks watching, I feel well worth the price. The quality and sound are amazing, with 4k you can see very detail things that I can't see before with 1080. I love the Sony TV!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this Sony on sale. Wanted a larger TV to replace my broken one. Upgraded to a more expensive 4K smart TV. Much better sound and has more features, sharper images but odd that the menu doesn't let you see expanded view of shows like the less expensive RCA did, so 4 out of 5 stars.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Apps

    Rated 5 out of 5 stars

    over all good

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    got to say I've had this tv for 2 years and still going strong. The pic quality is awesome. The only thing about it that I don't like is the apps that come with the TV. Its very limited and it doesn't let you install new apps like a similar Samsung does, and a Samsung is usually a better price point for a better TV. I say this because I bought a samsung two month prior for a different room. Other than that I can't complain

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv overall

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was able to get this TV on a holiday sell and it is definitely worth that price plus more. The picture is phenomenal and between this one and my last Bravia, I will definitely stick with Sony for my mext TV as well.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 50" 4k

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this to replace a junk vizio that died in 2 years (stay away). Not a perfect TV but I'd buy this Sony again. Good features great picture still yet to watch anything in 4k but worth the price and Sony sells itaelf

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good 4k for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this TV open box at a very good deal. I have the 60inch version as well. The TV does show a very good picture after some minor adjustments. The refresh rate is decent for watching sports. I love both of my TVS.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Color and picture. Great TV for the cost

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I Love My New Sony 50in UK HD 2160 TV. The color and sound quality is excellent..Great Value for the price I paid over the Xmas holiday. Paid only $449 at Best Buy..WOW. Recommended to a Friend and they brought.

    I would recommend this to a friend
  • Pros mentioned:
    4k, Color

    Rated 5 out of 5 stars

    Love my first 4K TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased an open box item in store and it’s been almost a month and I cannot be more satisfied with it. I only buy SONY TVs for its vivid color and great sound. This one is no exception. I am glad that I didn’t switch to Samsung in the last promotional period. This SONY 4K only provides direct access to YouTube and Netflix on the remote control, but I have no problem with it. I added a chrome cast to the TV and now I can stream many videos directly from my laptop. How convenient!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    wonderful tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am so glad I went with this sony over the Samsung has such a great colorful picture everything I hooked up to this looks good especially the ps4 and blue ray player thank you best buy for such a great price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    NIce television and great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have really liked the Sony brand televisions. They have a great picture and are a reliable product. Order this online thru Best Buy and it was easy at Christmas to just stop by the store and pick it up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like our Samsung TVs but you can’t beat a Sony. I was tired of the dull pictures on many other TVs I looked at. I read the reviews on this one and looked at it in person.The picture pops. Great so far.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had recently purchased a Samsung tv and when getting it home, the picture was not clear. Returned it and bought the Sony Bravio 4k. WOW...feels like the shows are in my living room performing. LOVE IT!

    I would recommend this to a friend
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super TV for the price ...great installation by the Geek Squat. ..very professional folks on that team they know their stuff ....it would have taken us hours what he did in 30 minutes. I am impressed! !

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Spectacular for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Last week I bought this TV to replace the small one in my bedroom and I have to say the picture quality is WAY better than I expected for a $430 TV of this size. Not as many features as my top of the line SONY i have in my living room, but at close to 1/5 of the cost this TV does not disappoint! Easily 5 stars

    I would recommend this to a friend
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