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Customer Ratings & Reviews

Your price for this item is $239.99
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The comparable value price is $1,199.99

Customer reviews

Rating 4.7 out of 5 stars with 368 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, describing it as amazing and crisp. They also appreciate the easy setup process and the vibrant colors. While some find the price to be a bit high, many agree that the TV offers great value for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 14 Showing 261-280 of 368 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this to replace an older Sony. Thoroughly impressed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Scott, Good to know that you like the excellent picture of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for sharing this feedback! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Tv failed and Sony helped me fix it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture but the sound failed. I went online and Sony helped me restore the sound. A brand new tv should not fail!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert, Thank you for the feedback on your experience with your new X950H. This is usually not the case for our TVs nor the experience we want you to have especially with your brand new TV. But, we're glad to hear you like the great picture quality of the X950H, and the issue with the sound has been fixed. Should you need any assistance, please contact our product support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US.

      The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to a near 4K HDR. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality picture and features. Gaming looks great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Crgcr1023,
      Thank you for the 5 -star rating! We're glad that you are enjoying the picture quality and features of your new TV. Nice to know that it meets your expectation particularly with gaming. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV is an excellent product and has a really nice picture quality. Has great sound and picture that’s best for movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyXBR, Awesome! We are happy to hear you are enjoying the picture and sound quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture out of the box, very satisfied with purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kharden, We are happy to hear that you are satisfied with the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X950

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the clarity, hd quality, and true picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeeG, Awesome! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65inch 950h

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    nice picture the only thing is the tv is overpriced

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lester,
      Thank you for sharing your experience. We are glad that you like the great picture of the TV. Rest assured that your investment with the TV is will be worth it. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    JD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture quality. Bought the mid size option and it is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JD000,

      Amazing! We're happy to hear you like the TV great picture quality and selected size.
      The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful Product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture, sound and look. Just what we wanted.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tscoons, We're glad to hear that you love the picture and sound of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture ...set up not too bad easy to put together

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great colors and sound plus it has lots of features

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gmac, Thank you for the 5-Star rating! We are very glad to hear that you appreciate the picture and sound quality and the amazing features of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent over-all opinion.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most brilliant picture of any tv I have ever owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Marketman, That's great! We're thrilled to hear you appreciate the picture quality of your new X950H TV! The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes.  The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR.Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice with a great picture would recommend this tv

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased this to replace 6 year old Sony 3D TV which had a great picture but not as many smart features. Noticeable different in picture clarity. Very happy with purchase. Only thing I didn't like as much was google - had problem setting up to get free HBOMAX as Directv customer but got it on second attempt.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KMom, We're glad to hear that you appreciate the picture of this X950H 4K HDR TV. Good to know that you are happy with your purchase! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR.
      We value your feedback and have taken it into consideration for future product development. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Great features and picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV fits right in with our decor. Light weight and easy to install on the wall. Best Buy delivered product on time. I have a Bravia TV 40 inch but it is not a smart TV. Not a single repair since i bought in back in 2000. Decided to get this one with all the streaming features built in. Recommend Sony to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Barn, Thank you for choosing our Sony X950H Ultra HD Smart TV. We are happy to hear that you are enjoying that the X950H is lightweight and easy to install. We always strive to deliver the best quality with our TVs. The X950H’s Full-Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Rated 4 out of 5 stars

    Sony 55" X950H TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A nice solid choice for a big screen TV. This was my first Smart TV so it took a little getting used to the screen layout and navigation. That would have been the case no matter what brand we got. Our living room is pretty bright and the screen resolution is really good. Sound quality could be better for dialogue scenes.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to buy. I did my research. Nice young man who helped.He was polite, very knowledgeable. He wore a mask and made my shopping very easy and the checkout went quickly and efficiently.I would recommend my shopping experience to anyone who wants to purchase a product without pressure.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sweet,
      Wonderful! Thank you for the 5-star rating. We're happy to know that you enjoy your shopping experience and satisfied with the service. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    New TV Delivery & Installation / Top Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The television is marvelous . . . perfect for our home. The two gentlemen who delivered and set up our new TV were absolutely wonderful . . . knowledgeable, personable, and full of good ideas. Its been so long ago, I don't remember their names, but they were absolutely outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi snyd62, We're glad to hear that you appreciate the outstanding X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Rated 5 out of 5 stars

    Sony Quality and Android TV, great combination

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought an open box, it was damaged out of the box. Best buy gladly replaced with another open box. Was able to test and confirm in-store. 120HZ & 4K, perfect combination for the secondary home TV. Have owned multiple XBR LCD/LED Sony TV's since 8+ years. No complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BBPltnmMbr,
      Awesome! We're glad that you are enjoying your new TV. We regret to hear and what happened on the open box TV and we're glad that it was replaced. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great Android Gaming TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV man. I did my due diligence and researched this series a lot before p[purchasing it. It meshes well with my Google ecosystem and handles PS5 games without any issue. That's the main reason I got this TV actually.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kayoken, we're glad you love our product. We always strive to deliver the best quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thanks for choosing SONY! ~Earl Sony_US