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Customer Ratings & Reviews

Your price for this item is $239.99
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The comparable value price is $1,199.99

Customer reviews

Rating 4.7 out of 5 stars with 368 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, describing it as amazing and crisp. They also appreciate the easy setup process and the vibrant colors. While some find the price to be a bit high, many agree that the TV offers great value for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 368 reviews
  • Rated 5 out of 5 stars

    Incredible picture quality!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible quality with big improvements over previous model i purchased a few years ago. Amazing screen! Do not waste your time on the other brands/models that trick you. This new unit has an 8 core cpu that does not compromise like the other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DenverDenver, We're glad to hear that you like the Incredible quality of our TV. X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Just right dize

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not overwhelming for my bedroom and a perfect fit. Clear crisp picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Best, We're glad to hear that you appreciate the clear crisp picture of this X950H 4K HDR TV. Good to know that this TV fits in your bedroom. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR.
      We value your feedback and Thank you for choosing Sony! Jay Sony_US

  • Rated 1 out of 5 stars

    Big disappointment

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had to return this TV. We had our local TV installation shop come and set it up for us. The TV kept turning itself off after being on for a couple of minutes. The installer tried several different things to try and get it working but he was not able to. We have had Sony TV's for many years and never had any trouble with them. After we returned the Sony, we went with Samsung.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you for choosing and purchasing our Sony X950H Ultra HD Smart TV. We are sorry to hear that the TV had to be returned because of the power issue. As a valued Sony customer, this is definitely not the experience we want you to have.



      We want to make sure you are taken care of. May we contact you to help? If so, please email the below information to [email protected]



      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.



      Full Name:

      Best Buy Username:

      Telephone Number:

      Sony TV Model Number:

      Additional Information regarding your experience with the X950H



      We are sorry for the inconvenience and hope to speak to you to resolve this matter.



      Sincerely,

      Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall a very good TV. A little pricey but great quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WesternFan,
      Awesome! We're glad your investment with the TV is worth it. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Sony 55inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    High quality TV with many usable features and easy set up. First one delivered with damages screen ,no problem as Best buy quickly picked up and redelivered a new one. Has the HBO Max ap not available on LG.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sony950TV,
      Thank you for such a great review! We're glad you like the overall performance of the TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Sony X950H

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the Sony X950H thinking this was the best LED just below OLED according to many YouTube reviews . The tv is well constructed but the trim around the tv looked dated. The picture was bright and colorful. However the images or figures/faces were off or blurry and not clear and the tv looked like it could not keep up with the images on screen while watching hd tv. I even used a professional calibration unit to get the picture just right. I am sorry to say this tv fell flat and I was not impressed so this tv was returned 12/17/20. I am comparing this tv to the tv I just purchased the Hisense H8G QLED which has a far better picture out of the box price was also $560. Sony X950H $1299

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DJD12,

      Thank you for choosing and purchasing our Sony X950H Ultra HD Smart TV.

      We regret to hear that the TV had to be returned. We value your opinion and we would like to apologize if our product did not meet your expectations. We always appreciate customers providing us feedback as it helps us in improving our products.

      Sincerely,
      Erin Sony_US

  • Rated 5 out of 5 stars

    Excellent installment.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The two men that set myTV up did an excellent job. They were efficient, competent and courteous. They wore masks and wiped down surfaces. The TV has worked perfectly. We have no complaints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Satisfiedcustomers, Thank you for sharing such an excellent shopping experience. We are thrilled to hear you are satisfied with your purchase and you are enjoying the overall performance of your new X950H LED 4K Ultra HD Smart Android TV. We always strive to deliver the best picture quality with our TVs. The X950H's Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony's best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Best TV Ever!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had this TV for about a year now, it was easy to set up and resolution is amazing! Also has a great volume, absolutely worth the price!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent product for the valve

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lots of choices, many models. I just like Sony. Have had one since 2006, No problems. Purchase as a gift for my mother. Best Buy has the best selection of products & very knowledgeable of their products.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great picture quality and perfect for mounting.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the purchase. The team at Best Buy did a great job of offering advice in the terms of the size of tv for the space. They listened to my preferences recommended this one. Great product!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Jrodariz33, We are excited to hear that you are happy with your purchase of the X950H 4K HDR TV and that you received great service from the retailer. We always strive to deliver the best picture quality with our TVs. The X950H’s Full-Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Product Would buy again fair service asked the delivery guy to set the TV on my tv console. thought he would have a heart attack. But he finally said he would just thus once.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV,
      Awesome! We're glad that the TV was all setup and you are enjoying it. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. We appreciate your feedback and will look forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Exchange

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I received my exchanged and they took back the other tv. I never received a confirmation of the exchange. I would greatly appreciate acknowledgment of the exchange. Thank you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Christopher,

      Thank you for purchasing the XBR55X950H. May we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X950H:

      Regards,
      Kris Sony_US

  • Rated 5 out of 5 stars

    Happy with Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought several smart tv's, brackets and a DVD player. We are extremely pleased with the tv's we purchased and the salesman was so helpful and answered all our questions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi kathyew, You've made an excellent choice! We're very happy to hear you had such a wonderful experience buying this TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to a near 4K HDR. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony Tv!!! I went from Samsung to Sony and I am glad I did. I’ve had Sony’s before and loved them then. Nothing against Samsung. Just wanted a change.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarryU,

      You made the right choice in upgrading to the Sony X950H TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv to get

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I honestly I had this tv for a while and I love it honestly I had no problems setting it up and the video was great. The price was not bad for what I got I really think it worth it .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Bardock9510, Thank you for choosing and purchasing our Sony X950H Ultra HD Smart TV. We always strive to deliver the best picture and sound quality with our TVs. The X950H’s Full-Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Rated 5 out of 5 stars

    Awesome but with bugs

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv I think :-) but it does come with a few bugs , I’ll have to contact bestbuy for that. Network issue, hard to explain, and have to reset tv every like 6 weeks.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jamie,
      Thank you for sharing your experience with the X950H TV. We regret to hear that you having network connection issue with the TV. We'd like to help troubleshoot and isolate the issue. Please follow the link below with steps to troubleshoot network issue: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xbr-55x950h/articles/00151038

      May we contact you to help? If so, please email the below information to [email protected].

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X950H:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Kris Sony_US

  • Rated 5 out of 5 stars

    So far, so good. Waiting to view 4K programs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With the skillful help of an independent technician to ensure our setup is maximized based on existing equipment and the new TV. The Sony user friendliness is what we wanted.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Was not disappointed

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We’ve enjoyed watching tv.I had a 32inch Sony for twenty years and picture was still good but it was time to change to anew one so far we have not been disappointed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Molly, We're glad to hear that you enjoyed the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback! Jay Sony_US

  • Rated 3 out of 5 stars

    Phil

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and sound quality is fine. Incredibly annoyed by the tv's insistence in knowing my email address and password. I received a potential identity theft warning from my email provider after setting up this tv in my home. The warning suggested I immediately change my email password, which I did. Since then, however, this Sony/Android/goggle tv has been interrupting my over the air broadcasts, Netflix streaming shows, and VUDU streaming every few minutes to ask me to re-enter my email password. You can resume the shows by ignoring the tv prompts without giving the tv your pw, but this is incredibly annoying, I would NOT buy this tv again for this reason alone. I do NOT recommend this tv to others.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phil,

      Thank you for purchasing X950H Full Array LED 4K Ultra HD TV.

      We're glad to hear that you appreciate the picture and sound of this TV. We value your opinion and we would like to apologize if our product did not meet your expectations.

      In any case that you need our assistance, please follow the instructions below on how to contact us.

      May we contact you to help? If so, please email the below information to [email protected] or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the X950H:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Rated 5 out of 5 stars

    Great Price and Staff

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We found what we wanted for a great price. The staff was very helpful and overall it was a great and positive experience. We love the TV so far. Thanks!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FriendlyStaffGreatPrices, Awesome! We're thrilled to hear that you are loving your new Bravia TV. We also appreciate sharing your excellent shopping experience with us. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US