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Customer Ratings & Reviews

Your price for this item is $239.99
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The comparable value price is $1,199.99

Customer reviews

Rating 4.7 out of 5 stars with 368 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, describing it as amazing and crisp. They also appreciate the easy setup process and the vibrant colors. While some find the price to be a bit high, many agree that the TV offers great value for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 368 reviews
  • Rated 4 out of 5 stars

    Not as good as i had hoped

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's pretty good sometimes it looks very good and then it doesn't for some reason on the same program I just might bring it back and get a Hisense H9g That tv is so close to mine It has so much blooming and light bleed I hope sony gets this Thanks

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi tomcat980, thank you for sharing your feedback. We appreciate all of your feedback as it helps improve the product. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. We'd also love to help you troubleshoot the issue you are having.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X950H

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Erin Sony_US

  • Rated 5 out of 5 stars

    Can't beat the Sony Picture Quality!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have always liked Sony Products. After having occasional picture problems with my 11+ yo Sony HDTV, i replaced it with this 4K model for a great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, JLS4C, Thank you for choosing and purchasing our Sony X950H Ultra HD Smart TV. We are happy to hear that you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full-Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Rated 5 out of 5 stars

    Ease of Use, Superior Visuals & Sound!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this television because of its overall ratings...quality, Sony customer service, and performance. I haven't been disappointed to date.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Jamma, We are happy to hear that you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full-Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Rated 1 out of 5 stars

    Skip Sony.

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this in 2021 and 7 months later it developed the dreaded lines across the entire left side of the screen. Sony does not have any place to repair the issue in Washington and will not repair it if we ship it to them. We've been just living with it for 2 years. Its just trash. Cant do anything with it. Might have had a better time lighting my cash on fire.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    I do like this new tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had an old Sony and decided to replace it after it died with another but a higher end system. I am very happy- movie night is back!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jonjtv, We're glad to hear that you are happy with this TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Rated 4 out of 5 stars

    No 2.1 HDMI feature

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is an amazing TV if your needs are not necessarily for gaming since it does not offer 2.1 HDMI input if you want to take advantage in getting that 120hz feature for your PS5 or Xbox series X.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi retrobelmont, The X950H supports the eARC, one of the features that are specified in the HDMI 2.1 standard: https://www.sony.com/electronics/support/articles/00246472. We are happy that you still like your Bravia TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. We value your input and appreciate your feedback. Thank you for choosing Sony! -Vincent Sony_US

  • Rated 5 out of 5 stars

    best tv i have own

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    by far the best tv i have owned in my life best feautre is the screen off while listening to music

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gmandujano,
      Awesome! We're glad to hear your satisfaction and enjoyable experience with your new TV. Nice to know you like the great features of the unit. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything about this television is great so far. Although still learning to navigate all the features. Love it so far

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,

      We are happy to hear you are enjoying your X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony’s best 4K LED TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With its powerful processor and light-dimming technology, it’s almost comparable to Sony’s OLED TV and is ready for PS 5.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    great products

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just got the tv and soundbar put in today, so far everything working great. The geek squad guys were very nice and helpful.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    good support on getting service during pandemic.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My experience was rewarding in getting a new tv with help from geek squad. During pandemic geek squad waived the in my house repair/replace inspection requirement that normally proceeds a total exchange.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mrwclark, thank you for sharing your wonderful experience with the Geek squad. We are also glad that you like the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! Erin Sony_US

  • Rated 4 out of 5 stars

    Sony television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been very pleased with the clarity of my television. The person who helped me with my purchase was very knowledgeable about the television brands I was comparing as a consumer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sonypurchase, You chose the best TV brand and we are glad that you are very pleased with your Sony Bravia 4K TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! -Vincent Sony_US

  • Rated 4 out of 5 stars

    Good choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Still getting used to it. Pleased with it. The guys came right on time, set everything up nicely, cleaned up and left fairly clear directions. We're still struggling with the basics.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonysmarttelevision,

      Awesome! This is a great choice of TV and were glad that the TV were setup properly. We are also happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didn’t use it yet. I bought this TV because it works also outside USA as it is dual voltage 110 -240 V

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MZAK, thank you for purchasing the X950H. This is a great TV and we hope that you are enjoying your viewing experience with the X950H 4K HDR TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. We always strive to deliver the best picture quality with our TVs. Thank you for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great TV with perfect picture.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are totally satisfied with this product. I was given a great deal at the time of our purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pintail1, We're glad to hear that you are satisfied with this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Rated 5 out of 5 stars

    Great with an astrisk

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Certain features like connecting YouTube from phone never seems to work right, but otherwise great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jerry, We're glad to hear that you appreciate the features of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Beautiful color and back lighting.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great size and quality tv. Only downside is that speakers too small. Get a sound bar to go with it.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Too big

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What happened to the 49" size? This is quite big for my master bedroom. Havent used the one in the den yet, but that room is smaller, so im sure it will also feel too big.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Carly, We appreciate your time sharing your review regarding the availability of X950H 4K HDR TV 49 inches. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Rated 5 out of 5 stars

    Sony 950h

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, just as advertised. Simplicity in use and prior reviews were spot on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dorsey,
      Awesome! We're glad that we were able to meet you expectations with your new TV. Great to know how you are enjoying the ease of use of the TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    ROUNDERS

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Two thumbs up says it all, plus the assistance reps were extremely knowledgeable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gretchen, Thank you for the 5-star rating! Glad to hear you had a wonderful experience with our technical support team. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Sam Sony_US