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Customer Ratings & Reviews

Your price for this item is $239.99
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The comparable value price is $1,199.99

Customer reviews

Rating 4.7 out of 5 stars with 368 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, describing it as amazing and crisp. They also appreciate the easy setup process and the vibrant colors. While some find the price to be a bit high, many agree that the TV offers great value for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 368 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Highly recommended

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture bright and crisp, no bad pixels, sound is average, easy setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NotATechie,
      Awesome! We're glad we were able to meet you expectations with your new TV. Nice to hear you are enjoying enjoying the overall picture, sound and easy setup with the unit. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for your recommendation and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Picture, Poor Sound Control

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While the quality of the picture is magnificent the sound characteristics are poor. Had the Bose sound system installed but it does not work properly. Also, the TV shuts off randomly by itself even though the sleep timer is OFF. Called the technician who set up our TV but he hasn't returned our call yet. It's been a week!!! Disappointed in follow up especially with these problems which are beyond our ability to correct.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rarearth, We're glad to hear that you like the picture quality of the X950H 4K HDR TV. We're sorry to hear these issues. We recommend that you always update the TV to the latest software version(v6.4770). https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xbr-55x950h/downloads/00016759

      You can check the link below for the connection of your sound system.
      https://helpguide.sony.net/tv/husltn1/v1/en-003/04-04_01.html

      We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR.

      Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i like this tv alot it looks great. it has a great picture. set up was easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi panamared,
      Awesome! We're glad that you love your new TV particularly with its amazing picture and easy setup. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has a great picture, was easy to setup. Not the cheapest TV out there, but we’ll worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CountryGuy, We're glad to hear that you appreciate the great picture of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    There are a million choices but this has turned out to be a good one. It’s in a room with a lot of windows and even with the sunshine, it’s pretty solid in the brightness. Very nice at night. Little thicker on the back of the TV, which is surprising. Normally it wouldn’t be a factor but it’s visible from the side when you walk into the room. But that’s the only downside so far. Go Steelers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kenny, We're glad to hear that you chose this new X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. We appreciate your feedback regarding the thickness of this TV.
      Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 4K Ultra HD LED Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently replaced a 12 year old plasma TV which went out with a Sony LED. I have had very good experience with all my Sony products and decided to go back to Sony. From customer service (especially during Covid situation), to delivery to taking away my old TV Best Buy did great. The TV is so awesome to watch. My family is into sports and the picture is so sharp. Thank you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DogMom,

      Perfect! We're very pleased to hear you're happy and satisfied with the excellent picture quality of your new X950H 4K HDR Android TV! We're also happy to hear you've experienced great customer service. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR.

      Thank you so much for the 5-stars review & feedback and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this TV for two weeks now and it is outstanding. Picture quality in 4k is breathtaking, and 1080p content is also amazing. One complaint I have is that like most TVs for some reason, the power connector is in the rear of the TV instead of on the side with the rest of the connections. It just feels like a hindrance if you even need to remove or replace the cable for whatever reason.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavO, We're glad to hear that you appreciate the picture quality of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. We value your feedback regarding the connections of inputs and outputs. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Upscales to 4K, and hdr is awesome, both for watching movies and PS4

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV in its class. Hands down

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture quality including off angle. Will most likely never buy anything besides a Sony from now on. Picture blows the Samsung and the Other off brand they talked me into and I returned. In this case you really do get what you pay for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lawdog, We're glad to hear that you appreciate the incredible picture quality of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this review! Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and vivid colors. Best TV I have ever had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ljcnyc, Thanks for the positive feedback! We're are happy to know you like the exceptional picture quality especially the vivid and realistic colors. We are also thrilled to know you feel this is the best TV that you've owned. We always strive to deliver the best quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thanks for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Happy1

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with TV and it’s picture is great! Great quality easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happy1, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Nice TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture, gets very bright compared to my OLED TV. Overpriced compared to other brands , but worth the money in my opinion.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raz617,
      Thank you for a positive feedback. We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Natural color, great quality of image and sound and easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Antou1095, We're very grateful for this positive feedback! Good to know you're enjoying the picture quality and ease of use of your new Sony TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to a near 4K HDR. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Great for gaming and movies.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good, got this tv right around Christmas, and it’s easy to set up, and pairs well with Sony Ps4 pro, and a Sony sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deeves, We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture. Easy to access different settings and personalize.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is excellent tv in this price range. I wouldn't trade it for any other. I have children so I decided to stay away from oled tv and not worry about burn in. Speakers are better than most. You always need a sound bar but you can get by without one if need be. Picture quality is amazing. Netflix content looks great and presenting for Netflix make it a breeze.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amac331, awesome! We are glad to hear that you love the picture quality of the X950H Ultra HD Smart TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup! Features are great! Picture quality is superb!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenP,
      Wow! We're glad that you are enjoying the amazing picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wifi upgrade with new TV monitor and Roku.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brian Goodwill did an excellent job of meeting my electronic needs and getting the support of the Geek Squad to put it together and get them all talking to one another. This includes the new Sony 56" TV, the eero wireless system and Ring door bell. As well as relocating my 48" Sony to the study and adding Roku sticks to all three TV's.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Upgraded
      Awesome! We're happy that the TV were a great addition to your setup. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has good color. We always purchase sony products and have never been disappointed. We were lucky enough to purchase this television because some one else did not pick it up. The only problem we had was we had to travel about fifty miles each way to get it. Needless to say it was worth it to get the television we wanted right away.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Television,
      Wow! Thank you for such a great review. We're glad to know that we were able to meet your expectation and you investment is worth it. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased a 55 inches Sony TV with Great picture and Easy set up.

    I would recommend this to a friend