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Customer Ratings & Reviews

Your price for this item is $239.99
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The comparable value price is $1,199.99

Customer reviews

Rating 4.7 out of 5 stars with 368 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, describing it as amazing and crisp. They also appreciate the easy setup process and the vibrant colors. While some find the price to be a bit high, many agree that the TV offers great value for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 368 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    really love the clearness

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    easy to operate, vivid picture and very happy with the product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chulo2, We're glad that you are happy with the vivid picture of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV Easy to use Good picture Slim profile Would buy again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick, We're glad to hear that you like this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this tv Sony 950h for the replacement of Hisense h9g picture quality is very good but h9g picture better Than 950h why I returned h9g is because it’s defective I exchange it twice and still the same issue so I decided to get 950h a lot of good reviews on this tv. 950h been good so far. Over all this tv is very Good but not excellent.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture ever! Never too dark.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    No glare, no problem seeing people or things in the dark like my old Smart TV. I missed half of GOT because I couldn't see the night scenes!!! Not with this TV because light source is different from other TVs. That's why it's a little more expensive but worth the price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bought 2 of this model

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV for my bedroom and a couple of months later purchased the same model but in the 65" size for the family room. Picture is great and the colors are beautiful and accurate. Very pleased with my purchase. Always bought Sonys, bought a Samsung about 5 years ago which was pretty good, but am back to purchasing Sonys.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jones, We're glad to hear that you appreciate the beautiful and accurate picture quality of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New 4K: no glare, backlit & warm, great price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our new 4K TV has no glare it's backlit Matrix creates an even picture, the color is warm, and it had a great price. We specifically chose the 55 in Sony Bravia because we were happy with our previous 13 year old 40 in HDTV Sony Bravia. We looked at similar models and after careful deliberation we chose the X950H.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    COuldn't be happier with my purchase; easy set up; stunning image quality (in its class). Good remote. The speakers are pretty good too, however, I'm using a Sonos Arc with this TV, which I'm using mostly for streaming movies and only for occasionally OTA broadcast shows.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mikokim, thank you so much for sharing your fantastic experience with our X950H 4K HDR Android TV! We are really delighted to hear you are happy and satisfied with the incredible picture & sound quality, ease of setup, bundled remote control, and overall performance of this TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR.

      Thank you so much for the 5 Star rating and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great all around TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first larger screen TV. Setup was simple. Picture is fantastic, and the viewing angle is wide, which is what I needed. Works great in all types of lighting in my great room. Definitely a great pick for me!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Betty, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television has a beautiful vibrant picture. I thought the picture on our old LG was good but this one is amazing, such a difference. We're really happy with this purchase. Had it installed on fireplace by Best Buy and the installers were very professional and did a really good job installing it. I would definitely recommend this TV and recommend Best Buy's employees who installed it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chuck,
      Wow! We always strive to provide the best quality to our TVs and we're glad you're happy with your purchase. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for the recommendations and choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Terrific television

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV after returning Samsung q70. This TV has so much better picture and none of the issues that I had with the Samsung period it was easy to set up and the picture quality is excellent.. it was definitely worth the $400 upgrade over the Samsung.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Img,
      Awesome! Thank you for such a great review. You definitely made the right choice. We're glad to hear that your investment is worth it. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    picture is great. only 2 input hdmi and limited options created a block for my old cd player. at times the sound cuts out and I have to change input source to get it back but I think this may be the sound bar. speakers are good and little difference with the sound bar. if putting in a corner, the input plugs are hard to reach and you may want longer cords to help with access

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi gary,
      Thank you for sharing your experience with your new XBR55X950H. this TV have 4 HDMI input in total. We regret to hear that your having issue with the sound. We'd like to help and isolate the issue.

      May we contact you to help? If so, please email the below information to [email protected].

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X950H:

      We appreciate you and thanks again for shopping Sony!

      Regards,
      Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Sony TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is definitely an upgrade from my LG that I have. Everything from the picture that pops and sound was ok but definitely the sound bar with Dolby Atmos feels like I’m in a movie theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, You've made an excellent choice! Thank you for upgrading to your new Sony X950H. We're thrilled to hear you like the picture quality and the movie theater-like experience with your new TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to a near 4K HDR. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Loved it so much I got the 65 inch

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The most accurate LCD picture out there. While the Samsungs, LGs, Hisences are good, I find their picture to be overly bright in sacrifice of accuracy. Sony just gets it right. Sony is the Rolls Royce, the others are Ferraris.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LionFromJam,
      You definitely made the right choice! We're glad to hear you like and choose the Sony X950H TV when comparing other brands in the market. We always strive the best quality with our products. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It’s all about the image!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Did my research and that was my reason for viewing this, and other brands, at Best Buy. The input from the staff, and seeing the different brands live, verified my research. This TV is awesome! The image is sharp and the depth is incredible. Worth every penny!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cliffy1, We're glad to hear that you appreciate the sharp image of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    GregP

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought Sony X950H after trying two Samsung Q90T tvs which had too many HDMI problems. Sony has great picture with exception of dark corners on screen on some shows. Would have rated Sony X950H as best TV of 2020 If only the corners were better, and If Sony included an ATSC 3 tuner and 4 HDMI 2.1 ports. They include an ATSC 3 tuner in their cheaper 900 series tv, and also 1 HDMI 2.1 port. What a mistake to exclude them from their flagship model! Will decide if I am going to keep the Sony, or return it and wait for 2021 models which may include these features to make TV less immediately obsolete.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregP,
      While we are glad that you like the picture quality of the XBR55X950H, we regret to hear that it did not meet your expectation regarding the ATSC tuner 3 and limited ports for HDMI 4k 2.1. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. We appreciate your feedback and will take note as we always strive to make this a better experience. Thank you for purchasing Sony! - Chris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Love it

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV Picture is great, easy to use sound could be better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OlivetheOtherReindeer,
      Thank you for sharing your wonderful review with the X950H TV. We're glad to know you like the picture quality of the TV. We're sorry to hear that we were not able to meet your expectations with the sound quality. You can configure various settings related to the TV’s sound such as sound quality and sound mode. Note that the actual display may vary or some settings may not be available depending on your model/country/region, TV settings, and the connected device. You may open this link with steps on how to adjust the sound quality of the TV. https://helpguide.sony.net/tv/husltn1/v1/en-003/01-03-09_02.html

      The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seriously love this TV! It cost a little more then I originally intended to spend but is a great investment and is wort every penny. Picture quality and sound are fantastic! I would recommend this TV to others and would purchase it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TracyP,
      Thank you for an amazing review! We're delighted to hear that you love the fantastic picture and sound quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for the recommendations and choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV, will update review with series x

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my TV! The 4x is excellent, settings are amazing and create a wonderful experience. Gaming experience is great on Xbox one, will update review after series x comes in. Sound level is great, adjustable picture settings in almost every category.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Antwins, We're glad to hear that you love the settings, sound level, and picture settings of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Avid TV viewer.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am really enjoying this TV. The size is perfect for me and the picture quality is great. I had a 65 inch Samsung but comoared to this 55 inch the picture quality just was not as good on the Samsung that I had. I would recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MovieLover, We are happy to hear you are enjoying the picture quality and the perfect size of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for the recommendation. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Who needs the movie theatre?!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is perfect, it has tremendous picture and sound quality. It might be more expensive than other TV's but you wont regret this purchase, it has a 4K resolution processor for every image that comes through the screen, worth every penny!

    I would recommend this to a friend
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