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Customer Ratings & Reviews

Your price for this item is $239.99
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The comparable value price is $1,199.99

Customer reviews

Rating 4.7 out of 5 stars with 368 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, describing it as amazing and crisp. They also appreciate the easy setup process and the vibrant colors. While some find the price to be a bit high, many agree that the TV offers great value for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 368 reviews
  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Sony outdid themselves

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV checks all the boxes at an excellent price point. Really satisfied with my purchase and am recommending this TV to all my friends along with anyone that is in the market for one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bepo92,
      Awesome! Thank you for the 5-star rating and for the recommendation. We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Amazing picture!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing!! I watched it for months to see if it would go on sale and after purchasing I can understand why it never went on sale.. Pricy but worth the money in my opinion

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MoneyTeam,
      Awesome! Thank you for such a great review. We're glad that your investment is worth it. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent, excellent, Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a wonderful TV. And I got it on sale as well as it was the end of the model year. Came right out of the Magnolia room into my living room. Excellent, excellent, Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Xerk, Wow! We are happy that you give the product a perfect rating! It's really nice to hear you are satisfied with your purchase and you appreciate the outstanding picture and sound quality of this X950H LED 4K Ultra HD TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing such an excellent shopping experience and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Impressive picture! I choose the product after debating a lot with the Best Buy staff, and they seem to agree this is the best for your buck In this price range. Would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinS, Awesome! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect size tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv is the perfect size for my living room. The picture is superb I like that the frame around the edge is sleek; very minimal. TV remote is easy to use. Great selection!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IrishK, That's Great! Good to know that the X950H 4K HDR TV fits in your living room. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing your review with the superb picture of this TV. Thanks, Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastc TV!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Works great with my Home Theater system. Great picture & sound. Couldn't be happier with the TV. Also, thanks to the Geek Squad who did a fabulous job of installing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GratefulDave, We're glad to hear that you love the fantastic TV. Good to know that you appreciate the picture and sound of this TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible viewing angle (think ips with great contrast). Makes SD look almost like HD. No need to buy a soundbar, speakers are the best.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Sony generally has better color and tone than most (except LG OLED). Best non-OLED TV I've seen. Just remember to turn off motion smoothing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi thepuma, That's great! We're glad to hear that! The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best LED tv today.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best led currently. Picture is great. Bought a Sony oled and returned because the screen was warped. Decided to buy the 950h and picture is better than the Oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, We are glad that you are happy with the picture quality of your new TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Best value for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv for the price. Not the best for gaming, but for movies and tv viewing 5 stars all the way. have had it for about a monyh now. Lives up to all the reviews on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi xbr55X950h, We are happy to hear you are enjoying the excellent picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Great TV, Great Picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was a little above my budget but decided to go for it, very happy with decision, Greg in Sales really put the package together that I am very happy with and would recommend

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    SONY!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a Sony and it's great. I just wish a printed manual was included as it's rather to read on-screen instructions while trying to tweak the picture. I'll get the hang of it, but it will take some time. That being said, I am satisfied with this great television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paddy,
      Thank your for the 4-satr rating. We're glad to hear that you are satisfied with your new TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. We appreciate your feedback as it helps to improve our product and services. Please open this link if you prefer a paper hard copy of your TV manual: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xbr-55x950h. Thanks for purchasing Sony! Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great product from sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Definitely a good tv from sony. Only problem I had with it is that it wasn't a hdmi 2.1 Device. Something that the 800 series had which was a bummer. Had to return for that reason. But aside from that. Colors hardly have to be touch comes out pretty good without calibration

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JDog, We're glad that you appreciate the color of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. The X950H doesn't support HDMI 2.1. The X900H / 90CH, and Z8H support the features specified in the HDMI 2.1 standard. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A great buy at a great price.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a wonderful TV with a fabulous picture. We have purchased nothing but Sony TV's for years now, and the pictures just keep getting better and better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bill, Awesome! We're pleased to hear that you are enjoying the picture quality of your new Bravia TV. We also appreciate you being a long-time Sony fan. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Been a great addition

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely zero issues out of the box and has been a great TV overall. Very satisfied with the picture quality and the initial set up walkthrough was very well done.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevG, Amazing! We're glad that you are satisfied with picture quality of thisX950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With so many different TV’s available deciding on the one to get was difficult. Is the 950H better than an OLED model....no, but you’ll be paying quite a bit less for something almost as good. Unfortunately these are so good they never go on sale.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grabber,
      Thank you for taking time to review the X950H. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Sony takes into consideration all feedback to improve the performance and quality of our products and services. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is a great TV!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We recently purchased this TV for our bedroom and we made the “BestBuy”!! The picture and sound quality are of the highest quality. We are so happy with this tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This TV has a great picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The out of the box settings are great you don’t have to really do anything. It has some sort of auto feature that reads your room and selects the right color.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Linda, Good to know that you are happy with your purchase with this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great home theater TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV! I was looking at another brand, but the picture on this one just blew me away. It’s made quarantine a little bit more enjoyable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Reasonable,
      You definitely made the right choice! We're happy to hear that the X950H 4K HDR TV were a great help while on quarantine. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with our new Sony . We use a sound bar but the TVs sound is actually pretty good. Great picture.

    I would recommend this to a friend